Mobile Commerce
July 21, 2011
American Express has launched “Link, Like, Love,” a new daily-deal program and app. The best part of this new daily-deals e-commerce solution is that you don’t need to “buy” a deal to take advantage of it.
July 20, 2011
Best Buy launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media. The campaign is currently running with targeted and location-based feature offers, local store inventory, and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.
July 19, 2011
Daily-deal site LevelUp has enabled its users to pay for their purchases via mobile app. After customer payment information is entered into their LevelUp account, a customer-specific QR code is generated and that code can be displayed to pay for a LevelUp deal at any participating vendor, according to the company's blog.
July 19, 2011
Today's mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. A new independent survey of more than 4,000 global users worldwide was conducted to understand consumers' mobile web and application expectations and experiences.
July 7, 2011
L.L.Bean has launched a m-commerce website for consumers with smartphones. Mobile users going to llbean.com will automatically be routed to the mobile site, which is formatted for the smaller screen. According to a release, shoppers can search, browse, purchase and read product ratings and reviews from any internet-enabled mobile phone. Some of the site’s features include a store finder, L.L.Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions.
July 6, 2011
With the release of a new iPhone app, Starbucks is hoping to attract even more users by adding new options, including the ability to send a mobile gift. The app also combines features from the existing Card Mobile and myStarbucks apps. Customers can use it for payment, to keep track of rewards, find nearby Starbucks locations and check card balances, among other things.
June 27, 2011
An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most — if not all — of its brands will have a mobile website in the near future. During the “What’s Needed to Create the Chief Mobile Officer?,” session, Jessica Rotnicki, head of e-commerce, North America, Estee Lauder Companies, pointed to the importance of commerce and engagement in mobile. Rotnicki also emphasized that different brands have different needs.
June 23, 2011
A report from the e-tailing group highlights six mobile goal scenarios. The report illustrates what consumers want to do via mobile. In the study each scenario is formatted around a mobile goal, supported with industry statistics and given an "On the Road Rating" that indicates how well the need is being met (based on a 10-point scale where "10" equals the best). The report is substantiated with "Under-the-Hood Key Findings" that explain the e-tailing group's rationale for the scoring.
June 17, 2011
New York & Company has officially launched its mobile commerce site, marking a new chapter of growth for the company. The company partnered with Usablenet to power the site. It's compatible with Android, iPhone and Blackberry devices. Featuring its full inventory, the mobile site is designed to cater to the needs of the New York & Company customers' busy, on-the-go lifestyles.
June 10, 2011
Wal-Mart is planning to expand its test of in-store mobile specialty shops to a total of 350 supercenters this year. The in-house pilot was launched in 200 stores last fall and will be extended to an additional 150 locations this year.
