Mobile Commerce

Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2-D mobile barcode SnapTag technology.

HSN is letting fashion-savvy consumers shop Queen Latifah’s new line by scanning a QR code featured in its static magazine ad. Consumers can download a QR code reader to shop the collection. The Queen Latifah collection is available exclusively on HSN on Aug. 27.

Luxury retailer Coach launched its first U.S. mobile commerce site, a comprehensive guide to everything customers want and more. Built to give consumers an enhanced brand experience wherever they may be, the site offers users the same upscale shopping experience and efficiency as the traditional website in the palm of their hands.

Finish Line said it's released an e-commerce enabled app for Apple and Android mobile devices that provides geo-targeted store location and real-time inventory functions. Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions.

PostcardsandInvitations.com has released a new product that creates a more personal connection by combining traditional print with online content. By adding QR codes with templates, the full line of greeting cards, postcards and invitations are more versatile and interactive. Postcards and Invitations is the first company to assist their customers in generating their own QR code.

Tommy Hilfiger is offering Glamour readers 20 percent off their next online purchase via a mobile bar code initiative. Glamour is featuring SpyderLynk tags throughout its September issue, where advertisers are placing the mobile barcodes on their static ads to engage readers and offer them deals.

Jonathan Stark, a programmer and entrepreneur, has decided to try a new social experiment that's circled around the take-a-penny leave-a-penny mantra. After all this talk about mobile wallets and such we’ve seemingly forgot about the mobile Starbucks card application. 

Office Depot announced the release of a new iPhone app designed specifically for its contract customers. The Office Depot Business Solutions mobile application has been specifically designed to bring the brand’s B-to-B website to procurement and administrative professionals within a smartphone device.

Gap is bolstering its mobile presence by placing mobile barcodes on its static ad in Glamour magazine. It will offer consumers a discount when they scan the tag.

This video presents key findings from The Mobile Movement: Understanding Smartphone Consumers, a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 U.S. adult smartphone users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.