Mobile Commerce

J.C. Penney is promoting its new fair and square pricing as well as ramping up its mobile commerce strategy via a new advertising campaign. The company is running audio and full-page ads within Pandora's iPhone application. 

Did you know that the average person in Philadelphia commutes 30 minutes a day on SEPTA, the city's public transportation system? That doesn't leave much time for grocery shopping. But what if you could do your shopping while waiting for your commuter train, bus or trolley?

One of Australia's well-known fashion labels is taking another step forward in its bid to be the country's most innovative retailer. Sportsgirl has launched "window shop," which allows customers to purchase products without entering a brick-and-mortar store.

Online payment service company PayPal is testing a new mobile shopping initiative that allows consumers to point and purchase using QR codes. PayPal has created catalog "mobile shopping walls" in 15 metro stations in Singapore. The large displays feature Valentine’s Day offers from eight participating retailers. The user will need to first download the PayPal QR code reader app, which scans the barcodes and allows the user to log into PayPal to purchase the items.

Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys. The mass merchant retailer is making music sales the focus of the advertising campaign but is also promoting other entertainment-related products.

Bass Pro Shops is kicking off a pilot of mobile sales devices that will optimize the customer experience by reducing the amount of time spent waiting in line.

Urban Outfitters has placed mobile calls to action on the back of its catalog. The calls to action promote the company's video work, mobile website and iOS app, while also pushing its web and social media efforts.

Best Buy decided to forgo the regular celebrity spokesperson for its annual Super Bowl commercial in favor of highlighting mobile technology innovators.

Just in time for Valentine's Day shopping, Fred Meyer Jewelers and Littman Jewelers, making up the third largest fine jewelry retailer in the United States, today announced the launch of the Fredmeyerjewelers.com and Littmanjewelers.com mobile websites, optimized for mobile devices including iPhone and Android smartphones.

After recently announcing the milestone of 3 million active users, coupon system Shopkick is revealing that its mobile app helped drive more than $110 million in-store revenue for partner retailers and brands in 2011 in its first full year operating the app.