Mobile Commerce

Shoppers today are empowered more than ever before and armed with a trove of information, such as product reviews, product availability and price comparisons, to inform them before they even make a purchase. For retailers, this means that the balance of information asymmetry, that used to be in their favor, has now shifted toward the…

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

Overall, the app economy has shown enormous resilience in the face of COVID-19-related challenges, but it’s clear different categories are seeing very different impacts. While some app categories are in a boom cycle, others seem to be stagnating. The first quarter of 2020 has been a mixed bag for e-commerce apps. Data from Adjust’s latest…

Our world is becoming increasingly digital, and evidence of this is everywhere: from our ability to connect with anyone, anywhere in the world via our smartphones, to being able to complete an entire grocery store run with just a few clicks. This digitization is spreading across every aspect of life, and for retail businesses, the…

Commerce is no longer one destination, nor one concept. Commerce is everywhere. Commerce is content, virality, leverage, microservices and cloud-native. This rethink shouldn't surprise as one-fifth of the population worldwide shops online, with e-commerce sales expected to reach $4.8 trillion by 2021. Brands are quickly finding that they need to be able to pivot quickly…

While the last decade saw the rapid adoption of mobile devices (e.g., smartphones and tablets) in business and the multitude of benefits they offer, it also saw a series of challenges in their security, such as the tracking and management of these devices. Luckily, mobile device management (MDM) has evolved in tandem with these mobile…

Based on Adobe Analytics data, a record $9.4 billion was spent online on Cyber Monday, an increase of 19.7 percent year-over-year (YoY). In fact, yesterday was the largest online shopping day of all time in the U.S., beating last year’s $7.9 billion total on Cyber Monday. Mobile transactions helped drive yesterday's record e-commerce revenue, with $3.1 billion of…

A record $7.40 billion was spent online by the end of Black Friday, the second largest online sales day ever (last year’s Cyber Monday reached $7.9 billion in sales),  according to Adobe Analytics. This $7.40 billion total represented a 43 percent year-over-year increase. What's more, the average order value set a new record for Black Friday (at…

According to Adobe Analytics data, Thanksgiving Day shopping hit new records for both large and small retailers. Consumers spent $4.2 billion, a 14.5 percent increase year-over-year, making this the first time Thanksgiving has surpassed $4 billion in sales. Leading online retailers saw a 244 percent boost in sales on Thanksgiving Day, while smaller retailers saw…

More and more consumers are making purchases online, but an e-commerce app won’t necessarily add value to your business. Companies must consider mobile shoppers’ unique expectations if they want to build a successful app. Within the next three years, mobile transactions are expected to account for 54 percent of overall e-commerce sales. In order to seize…