
Mobile Commerce

Footcandy Shoes announced the launch of its Footcandy mobile shop. The 34-ft. luxury coach vehicle is styled out and stocked with designer shoes, currently touring West Coast proper from Los Angeles to San Diego, Seattle and beyond. The Footcandy mobile shop is also for hire, adding a fresh take on wedding parties, showers, private fashion functions and events.
With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research State of Retailing Online survey, 49 percent of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28 percent) retailers say they're seeing about the same average order value from tablets as their website. The State of Retailing Online research series surveyed 59 companies.
The use of smartphones is proliferating at a rapid pace. In turn, showrooming — i.e., the practice of researching merchandise in a retail store then purchasing it elsewhere — is also increasingly common. It is, understandably, a thorn in a retailer's side. Whereas the internet has engendered huge shifts in the way media is consumed, mobile technology is causing big changes in retail shopping behavior.
When done well, iPad-enabled shopping experiences have been paying off for retailers. Unfortunately, not all online retailers have yet to capitalize on this trend. Enter Shopmox. Launched on May 9, the app aims to create a personalized shopping experience, bringing the mall to the iPad by incorporating 26 stores from half-a-dozen or so retailers, including Anthropologie, Gap, Banana Republic, Urban Outfitters, Fossil, Old Navy, Gap Kids, to name a few.
Guess Inc., a global fashion-forward retailer, has taken the lead in using a litany of emerging technologies to improve its business and better its relationships with customers. At last month’s Retail Technology Conference, Guess SVP/CIO Mike Relich highlighted how the fast-growing retailer is adopting rather than fighting the "consumerization of retail" and as a result has already grown its mobile commerce business to 15 percent of its e-commerce revenue.
Savvy retailers today understand the personal connection people have with their mobile devices, smartphones and tablets. Having a mobile presence is one of the best ways to reach prospects and customers immediately with the information they need to make buying decisions. The following three tips will help guide you through the mobile development process, pointing out strategies for success and common pitfalls to avoid.
Innovations such as Google's Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs. While that may not be quite how it plays out, a highly connected future is definitely on its way. Data already shows that more than one-third of American teens own an iPhone. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they’ve considered these five post-mobile trends.
Grainger CEO Jim Ryan introduced a new mobile website to make online ordering from the company's catalog of 900,000 products even easier and faster. The mobile platform allows consumers to access all of the features of the website via Android, iPhone or BlackBerry mobile device.
A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.
Not only does the iPad dominate the tablet market, but a new study claims that 90 percent of all mobile revenue last month was generated from Apple's popular device. Personalization vendor RichRelevance studied 75 retail sites and found that 68 percent of mobile shoppers who accessed retail websites used iPads to do so. iPad users were more likely to buy something when they got there, too. Conversion rates with the iPad were 1.5 percent, nearly triple the 0.57 percent rate for other mobile devices. Shoppers who used iPads averaged $52.66 per item, while other mobile users spent $23.80.