Mobile Commerce

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…

To help retailers get accurate insights into the performance of their gift card programs, NAPCO Research undertook a comprehensive review of the state of merchant gift card e-commerce offerings. This is NAPCO Research’s third annual Merchant Gift Card E-Commerce Evaluation. The cross-platform assessment evaluated 150 brands across 108 unique criteria. As part of the evaluation,…

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

The retail spaces that shoppers will return to following the COVID-19 pandemic won't be the same ones they shopped in previously. Associates and consumers will have to develop and adjust to new shopping behaviors that minimize physical touch and closeness. This period will be marked by innovation and experimentation, as retailers attempt to drive increased…

On April 7, 1818, Brooks Brothers opened its first store in New York City. Fast-forward to more than 200 years later, Brooks Brothers, one of the oldest U.S. retailers, still operates today. As the lines between physical and digital worlds became blurred, new customer demands emerged — with Brooks Brothers alongside those trends. As stated by…

Today’s consumers are making more and more of their purchases using their smartphones, and the increasing need for developers to offer a convenient omnichannel experience has sparked interest in progressive web apps (PWAs). Originally introduced by Google in 2015, PWAs have already attracted a lot of attention due to the relative ease of development and…

Since the rise of smartphones, social media platforms, and technologies like augmented reality, consumers' comfort levels with technology are on the rise. For retail experiences especially, today’s consumers browse their mobile devices or walk into a retail store and expect their experience to be enhanced by technology in some way — whether it be facial…

From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether it’s socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to grow…

In the U.S. alone, as of September 2019, Gen Z influences an estimated $600 billion in spending each year. As the first digitally native population, Gen Z utilizes mobile more than any previous generation — after all, 98 percent of them own a smartphone. Even further, App Annie data shows that those in Gen Z (those…