Mobile Commerce
June 9, 2021 at 6:29 pm
During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…
May 13, 2021 at 4:19 pm
With the growth of online shopping and the expanding role of the retail mobile app brought on by the pandemic, Incognia chose to focus its second Mobile App Friction Report for 2021 on reviewing the mobile purchasing experience, comparing 12 of the most popular m-commerce apps. The following apps were included in the study: Bed,…
May 3, 2021 at 6:35 pm
The National Retail Federation's (NRF) chief economist Jack Kleinhenz said yesterday that the U.S. economy could see its fastest growth in more than three decades. “While there's a great deal of uncertainty about how fast and far this economy will grow in 2021, surveys show an increase in individuals being vaccinated, more willingness to receive…
May 3, 2021 at 3:10 pm
E-commerce saw unprecedented growth in 2020 as consumers relied on retailers’ sites for even the most routine purchases. Many brick-and-mortar stores adapted to the demand for digital and touchless service by offering curbside pickup. Online sales surged over the Q4 holiday season, which was extended due to a rescheduled Amazon Prime Day and earlier-than-usual shopping…
April 15, 2021 at 5:48 pm
A fresh batch of stimulus checks sent consumer purchases surging in March as the U.S. economy continued to get juice from aggressive congressional spending, according to CNBC. Advance retail sales rose 9.8 percent for the month, the Commerce Department reported Thursday. That compared to the Dow Jones estimate of a 6.1 percent gain and a…
March 4, 2021 at 2:29 pm
As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 25, 2021 at 4:35 pm
We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…
February 17, 2021 at 9:25 pm
As we push further into 2021, one thing is undoubtedly true: we can’t be certain what the rest of the year will bring. Along with nearly every other sector, the retail industry faced massive disruption in 2020. Iconic brands, such as Lord & Taylor, closed brick-and-mortar locations as COVID-19 accelerated the shift from physical stores…
December 15, 2020 at 2:24 pm
The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…
