Mobile Commerce

Ikea Exec: Selling Via Instagram Creates Personalized User Experience
March 18, 2015

At the 2015 Mobile Marketing Association Forum in New York, Victor Bayata, head of mobile solutions at Ikea, revealed that focusing locally and selling through Instagram are key to the retailer's mobile strategy. During the "Why Does Major Big-Box Marketer IKEA Need an App?" session, Bayata explained that the furniture retailer focuses on what's important for each demographic on a local level but also keeps in mind that anything mobile is instantly on a global level. This was displayed when the United States division of Ikea sold merchandise through its Instagram page.

Google to Penalize Sites That Aren't Mobile Friendly
March 16, 2015

The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display on small screens to various competing payment methods vying to be the choice of mobile shoppers. But the biggest name in search may be the most influential driver of change. Starting April 21, Google will give mobile-friendly sites a boost in search rankings.

4 Ways to Improve Mobile Commerce Performance in 2015
March 12, 2015

Here are four ways that retailers can boost m-commerce sales in 2015. Improve your users' mobile shopping experiences by doing the following: Put a premium on speed. If you think people want a fast user experience on their desktop, mobile takes it to another level. Consumers won't tolerate a slow-loading mobile shopping experience. Therefore, if your mobile pages take longer than three seconds to load after five runs, you must improve it. Mobile page loading times can be improved through the site's architecture, optimizing resources and using a content delivery network.

4 Best Practices for Mobile Video Success
March 6, 2015

Video is no longer a "nice to have" feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a necessary tool in any retail marketer's arsenal. Given the rising influence of video on e-commerce, particularly with the increasing use of mobile devices, retailers need to take mobile into account when it comes to their video programs. Following are best practices retailers can adopt to help drive success with mobile video:

How Device Obsession Will Help Mobile Commerce Thrive in 2015
February 20, 2015

Currently, 1.75 billion people in the world own a smartphone. And for the first time in history, commerce on mobile devices has surpassed online shopping via desktop. If the proliferation of app purchases for mobile devices is any indication (e.g., Apple's New Year's week record-breaking $500 million in sales), 2015 is going to be the year for businesses to capitalize on mobile commerce. Here are three tips on how to stay up to speed and capitalize on the mobile opportunity:

Managing the Mobile Surge, and Key Insights From Black Friday 2014
December 22, 2014

Nothing reveals strengths and weaknesses of a website or app better than peak demand events. It's a story as old as the internet: a site operates fine under normal pressures but cracks under the strain of peak events like Black Friday or Cyber Monday. The 2014 holiday kickoff events produced a unique set of challenges, leaving the e-commerce industry with a number of lessons to ponder and learn from.

Record Mobile Shopping Predicted for Holidays
November 6, 2014

In news that shouldn't really come as a surprise, more consumers will be going online to make their holiday purchases this year. Furthermore, mobile will play a big part in that growth. These are two of the primary trends identified by IBM in its annual holiday shopping predictions. Yesterday, IBM released its holiday forecast based on billions of online and in-store transactions analyzed by its Digital Analytics Benchmark and Quarterly Retail Forecast. Here are some predictions from the report: