Mobile Commerce

Mobile social platforms house the food, clothes, looks and lifestyles people want to live and breathe. This works to the benefit of retailers because it makes for an environment conducive to a seamless experience of consumption. In essence, consumers are ready to shop when they're active on mobile social media platforms. Retailers that will sustain successful businesses are the ones that understand this omnipresent mind-set, and pioneer the routes to connect the intersection of social media and mobile commerce.

Speakers share best practices to take your retail business international from e-commerce professionals and retailers who’ve done it.

A panel of retail and mobile experts will discuss how to determine the best mobile strategy for your brand.

Listen in as these movers and shakers discuss their digital retail startups and how they’ve broken through the boundaries of tradition.

Ready or not, every consumer-facing company today needs to be mobile. Having a mobile presence is not enough, however. Brands need to have a presence on mobile. The most successful marketers are those who understand how to design and package mobile content in a way that enhances usability. Given limitations in screen size, bandwidth and users' attention spans, mobile marketers have to balance form and function to help users achieve their goals with as little friction in the process as possible. Below are four best practices for a winning mobile experience:

Webinar speakers discuss the best tactics to use your online shopping carts are not abandoned by customers and prospects.

At the 2015 Mobile Marketing Association Forum in New York, Victor Bayata, head of mobile solutions at Ikea, revealed that focusing locally and selling through Instagram are key to the retailer's mobile strategy. During the "Why Does Major Big-Box Marketer IKEA Need an App?" session, Bayata explained that the furniture retailer focuses on what's important for each demographic on a local level but also keeps in mind that anything mobile is instantly on a global level. This was displayed when the United States division of Ikea sold merchandise through its Instagram page.

The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display on small screens to various competing payment methods vying to be the choice of mobile shoppers. But the biggest name in search may be the most influential driver of change. Starting April 21, Google will give mobile-friendly sites a boost in search rankings.

Here are four ways that retailers can boost m-commerce sales in 2015. Improve your users' mobile shopping experiences by doing the following: Put a premium on speed. If you think people want a fast user experience on their desktop, mobile takes it to another level. Consumers won't tolerate a slow-loading mobile shopping experience. Therefore, if your mobile pages take longer than three seconds to load after five runs, you must improve it. Mobile page loading times can be improved through the site's architecture, optimizing resources and using a content delivery network.

Video is no longer a "nice to have" feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a necessary tool in any retail marketer's arsenal. Given the rising influence of video on e-commerce, particularly with the increasing use of mobile devices, retailers need to take mobile into account when it comes to their video programs. Following are best practices retailers can adopt to help drive success with mobile video: