Mobile Commerce
July 1, 2015 at 3:54 pm
In the era of customer-driven commerce, merchants are sometimes painfully aware that they're not in the driver’s seat anymore. Shoppers empowered with greater access to information than ever before now expect to be able to browse and purchase products anytime, from anywhere, on any device they choose, all in speedy, seamless transactions. Merchants might be…
June 26, 2015 at 3:54 pm
The past decade saw one of the most historic shifts in retailers’ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches where…
June 25, 2015 at 2:05 pm
Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Mart’s entry here is notable given the retailer’s value positioning, which…
June 10, 2015 at 4:39 pm
Mobile commerce (m-commerce) has grown 42 percent annually for the past four years. Consumers are becoming comfortable transacting on their phones, and more retailers are investing in mobile to woo these small-screen shoppers. As the market grows, however, so too does the competition for thumb space and user retention. To compete, brands need to win…
June 4, 2015 at 12:58 pm
Target has been in the news a lot recently, and not always for the right reasons. First there was the massive data breach in December 2013, and more recently a website outage on the night of the much anticipated launch of the Lilly Pulitzer line at Target. It's not been all bad news, however. Target's…
May 20, 2015 at 5:13 pm
Nordstrom is launching another innovative omnichannel capability to make shopping even easier for its tech-savvy customers. The company says it's launched a shopping-via-text service called TextStyle at all of its 116 U.S. stores. The company says TextStyle is a seamless, secure way for customers to make curated purchases from their salesperson or personal stylist using…
May 20, 2015 at 3:47 pm
The Apple Watch has arrived! Will this fundamentally alter the future of wearables? Will this be the catalyst that doubles Apple’s stock price? Will this be the gadget that finally makes mobile wearable devices mainstream? It’s still too early to know for sure, but the launch of the Apple Watch does bring into sharper focus…
May 15, 2015 at 5:27 pm
Google’s mobile-friendly algorithm change served as a wake-up call last month for merchants who have yet to make their sites fully optimized for small screens. While it remains to be seen if Google's latest update will live up to its “Mobilegeddon” moniker, the change is already impacting the rankings for some retailers. Much of the…
May 13, 2015 at 3:56 pm
With 66 percent of people admitting to having their mobile device on them at all times, it’s clear that consumers and brands alike are in the midst of a digital revolution. Notably, 34 percent of people agree that they immediately reach for their smartphone or tablet when they research a product. With digital adoption continuing…
May 8, 2015 at 8:29 pm
I believe the message has finally gotten through to retailers: You need to have a mobile presence to compete in today's omnichannel environment. After all the years we've heard "this is the year of mobile," I think it's safe to say that mobile has reached its tipping point. While retailers understand the importance of being available to mobile shoppers, it's easier said than done to execute on that vision. To help you answer this question, a panel of retailers will be talking about their experiences building a mobile presence for their brands at next week's Retail Marketing Virtual (RMV) Conference & Expo.
