Mobile Commerce

Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…

In a session last week at the eTail East conference in Boston, Richard Cohene, director of marketing at Beyond the Rack (BTR), a private shopping club that sells designer apparel, footwear and accessories, detailed the brand’s mobile strategy as well as offered tips to those in attendance on how they can best capitalize on the…

Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is…

Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive…

There’s never been a better time to sell products online. Every week brings new platforms and marketplaces on which to sell. Technology has afforded us speed and access that were simply unimaginable just a few years ago. Yet with every additional improvement to online selling, it’s easy to become overwhelmed and discouraged by the lumbering…

Digital commerce is growing at a dramatic pace: 23 percent year-over-year, according to Demandware’s latest Shopping Index, which analyzes activity of over 200 million shoppers worldwide. With this growth comes a change in the nature of the shopper. Here are some of the key trends that demand retailers’ attention and evolution. Mobile is the Force…

The freshness of mobile transactions has become both an asset and a pitfall. Mobile payments are on the rise. The ease of use and excitement of convenience allow for shoppers to feel differently about spending money. The ability to use an app on their cellphone that's already in their hand makes making payments not only…

Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…

For an increasing number of consumers, if you don’t have a fast, easy-to-use mobile website or app, you don’t exist. Think about that for a minute. That big, slick, content-rich e-commerce site you’ve spent so much time, money and effort building, maintaining and promoting might as well be invisible to the ever-growing ranks of untethered…

Maximizing customer lifetime value in the mobile channel is about creating great experiences woven from the right flow of content and calls to actions. Here at Moovweb, we like to think of page performance along six dimensions: speed, responsiveness, searchability, content, conversion and usability. When we assess an existing mobile experience, we use this checklist…