Mobile Commerce
August 14, 2015 at 7:48 pm
Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is…
August 6, 2015 at 3:25 pm
Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive…
August 5, 2015 at 5:16 pm
There’s never been a better time to sell products online. Every week brings new platforms and marketplaces on which to sell. Technology has afforded us speed and access that were simply unimaginable just a few years ago. Yet with every additional improvement to online selling, it’s easy to become overwhelmed and discouraged by the lumbering…
July 27, 2015 at 2:55 pm
Digital commerce is growing at a dramatic pace: 23 percent year-over-year, according to Demandware’s latest Shopping Index, which analyzes activity of over 200 million shoppers worldwide. With this growth comes a change in the nature of the shopper. Here are some of the key trends that demand retailers’ attention and evolution. Mobile is the Force…
July 15, 2015 at 3:57 pm
The freshness of mobile transactions has become both an asset and a pitfall. Mobile payments are on the rise. The ease of use and excitement of convenience allow for shoppers to feel differently about spending money. The ability to use an app on their cellphone that's already in their hand makes making payments not only…
July 8, 2015 at 3:41 pm
Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…
July 8, 2015 at 2:52 pm
For an increasing number of consumers, if you don’t have a fast, easy-to-use mobile website or app, you don’t exist. Think about that for a minute. That big, slick, content-rich e-commerce site you’ve spent so much time, money and effort building, maintaining and promoting might as well be invisible to the ever-growing ranks of untethered…
July 2, 2015 at 5:40 pm
Maximizing customer lifetime value in the mobile channel is about creating great experiences woven from the right flow of content and calls to actions. Here at Moovweb, we like to think of page performance along six dimensions: speed, responsiveness, searchability, content, conversion and usability. When we assess an existing mobile experience, we use this checklist…
July 1, 2015 at 3:54 pm
In the era of customer-driven commerce, merchants are sometimes painfully aware that they're not in the driver’s seat anymore. Shoppers empowered with greater access to information than ever before now expect to be able to browse and purchase products anytime, from anywhere, on any device they choose, all in speedy, seamless transactions. Merchants might be…
June 26, 2015 at 3:54 pm
The past decade saw one of the most historic shifts in retailers’ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches where…
