Mobile Commerce
October 7, 2015 at 11:37 am
QVC has evolved its business in recent years from a TV-centric retailer to a multiplatform brand, with digital being the driving force. Already the world's leading video and e-commerce retailer with $8.8 billion in revenue last year, QVC has made it a priority to position its business for future success by better meeting the needs…
September 24, 2015 at 10:59 am
When Apple last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much larger outcry may soon come from retailers and those who use their iPhones to make online purchases. A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right…
September 15, 2015 at 7:28 pm
Retailers that want to up the ante on exceptional customer service and personalization for their shoppers need to get their thumbs ready. "Text to Buy" is the latest shopping model to capture the attention of the retail industry. Leading brands and retailers have already bolstered their mobile shopping experience with this brilliant yet simple solution, allowing shoppers to send a text of what they want and when they want it. An associate confirms the order, and it’s on its way. Voila! A simple, human way to connect.
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
September 1, 2015 at 10:32 am
What do Under Armour and Starbucks have in common? More than you think. Retailers, you might want to pay attention — these companies are winning in mobile. Under Armour and Starbucks each have a keen eye on their core customer, both know how to build a grassroots following and, unlike many other brands, they know how…
August 31, 2015 at 11:32 am
There’s an experience familiar to nearly anyone who’s downloaded a game on their smartphone. Try as you might to conquer the latest level/village/candy, your thumbs lack the speed/agility/candy to get you through. With deep regret, you purchase an item or expansion pack to continue your long march toward distraction. If every time you do this…
August 28, 2015 at 11:09 am
The 2014 holiday season generated a whopping $616.1 billion in revenue, with e-commerce accounting for $101.9 billion of the Christmas shopping pie. And 2015 is on track to be even bigger. A recent eMarketer report estimated increases of 3.2 and 14.4 percent for overall and e-commerce purchases respectively, rounding out holiday sales at an anticipated…
August 18, 2015 at 12:53 pm
Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…
August 17, 2015 at 4:33 pm
In a session last week at the eTail East conference in Boston, Richard Cohene, director of marketing at Beyond the Rack (BTR), a private shopping club that sells designer apparel, footwear and accessories, detailed the brand’s mobile strategy as well as offered tips to those in attendance on how they can best capitalize on the…
