Mobile Commerce
November 27, 2015 at 10:55 am
Early reports for Thanksgiving sales show a record number of consumers using their mobile devices for shopping. Software firm Adobe, which tracks sales at 4,500 websites, predicts $1.7 billion will be spent for the 24-hour Thursday period. Researcher Shoppertrack says retail stores rang up $3.2 billion in sales last Thanksgiving, while the Thursday/Friday period total was…
November 19, 2015 at 11:51 am
Consumers who use their mobile phones to search for products via Google Shopping might now forget they're using a browser instead of an app. Google introduced a number of design changes Thursday to its shopping section that are meant to cater to a mobile-first audience, including a new layout, faster browsing and information such as inventory levels…
November 18, 2015 at 11:43 am
Peet's Coffee & Tea is a specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif., and today it offers superior quality coffees and teas in multiple forms by sourcing the best-quality coffee beans and tea leaves in the world. Peet’s has experienced tremendous growth and a…
November 12, 2015 at 11:31 am
File this under “Things You Never Thought You’d Read 10 Years Ago:” By this time in 2018, more than one-third of consumers worldwide — about 2.6 billion people — will own a smartphone. Smartphone adoption is skyrocketing, leaving traditional computers (and the conventional web) in the dust. According to data from StatCounter, global web page views on…
November 10, 2015 at 10:19 am
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows that more than two out of three consumers who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving…
November 2, 2015 at 11:06 am
On Alex and Ani’s iPhone app, released Oct. 1, you can pose a question to an “Ogham Oracle” and receive a piece of life advice in return, derived from the ancient Celtic divination system. Or you can discover your “personal blueprint,” which explores the symbols that define you, like your birthstone. You can also shop…
October 29, 2015 at 9:56 am
It’s that time of the year again. Back-to-school season is now a distant memory, and the biggest and busiest time of the year is on its way: holiday shopping. The National Retail Federation reported an overall 4.6 percent year-over-year increase in retail holiday sales in 2014. And now retailers are putting the finishing touches on…
October 27, 2015 at 12:27 pm
Website and customer experience optimization aren't new. Both have been slowly and steadily evolving over the past decade and have become a key competitive differentiator for many retailers, especially global brands that have created a “culture of optimization” throughout their organizations. Along with this evolution comes new tips, tricks and techniques based on the previous…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 14, 2015 at 11:21 am
Mobile is exploding. Last year, U.S. consumers were at a “mobile tipping point,” spending more time on mobile digital media than desktop media. According to the most recent findings from KPBC’s 2015 mobile technology trends, U.S. consumers have moved beyond that tipping point, spending 51 percent of their time on their mobile devices, significantly higher than…
