Mobile Commerce

The Magic Ingredients to a Successful App
January 14, 2016 at 11:06 am

With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they're already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s…

Smartphones Top Tablets as Driver of Sales, Report Finds
January 7, 2016 at 10:13 am

The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies. According to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research and Bizrate Insights, mobile as a…

Wine.com Toasts to Mobile Success
December 21, 2015 at 12:40 pm

2015 may well be remembered in the retail industry as the year of mobile. This year saw mobile account for more than 50 percent of online traffic and 20 percent of online sales. Wanting to get its piece of the mobile pie, Wine.com, a San Francisco-based online wine retailer, launched a new mobile site this…

How Consumers Are Using Mobile This Holiday Season
December 14, 2015 at 11:42 am

With the holiday season upon us, GPShopper, a mobile app platform for retailers, set out to analyze how today’s U.S. shoppers are using mobile. GPShopper teamed with comScore, a digital measurement firm, to survey over 1,100 adults that shop on their smartphones. Not surprising, mobile is taking over the holiday season, with 83 percent responding…

3 Ways to Ensure Mobile Browsers Become Mobile Customers
December 8, 2015 at 10:52 am

Myth or fact: Consumers prefer to browse on their mobile phones, but buy on another device or in-store. Recently, Instart Logic conducted a survey of roughly 2,000 respondents on their mobile shopping habits to put this belief to the test. The results: more than half of respondents said they used their mobile phones during the…

Sears Incentivizes App Downloads With Free In-Store Shipping
December 8, 2015 at 10:04 am

Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…

Online Sales Hit Record for Thanksgiving
November 27, 2015 at 10:55 am

Early reports for Thanksgiving sales show a record number of consumers using their mobile devices for shopping. Software firm Adobe, which tracks sales at 4,500 websites, predicts $1.7 billion will be spent for the 24-hour Thursday period. Researcher Shoppertrack says retail stores rang up $3.2 billion in sales last Thanksgiving, while the Thursday/Friday period total was…

Google Shopping Gets Big Mobile Redesign
November 19, 2015 at 11:51 am

Consumers who use their mobile phones to search for products via Google Shopping might now forget they're using a browser instead of an app. Google introduced a number of design changes Thursday to its shopping section that are meant to cater to a mobile-first audience, including a new layout, faster browsing and information such as inventory levels…

How Peet's Improved its Mobile Strategy
November 18, 2015 at 11:43 am

Peet's Coffee & Tea is a specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif., and today it offers superior quality coffees and teas in multiple forms by sourcing the best-quality coffee beans and tea leaves in the world. Peet’s has experienced tremendous growth and a…