Mobile Commerce
February 10, 2016 at 11:42 am
In 2016, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps. 1. The tail will wag the dog. In-store digital strategies that drive online sales will succeed; those that attempt to drive…
January 28, 2016 at 12:01 pm
Between the switch to EMV in the United States, the success and failures of mobile payment apps from major corporations, and the debut of Walmart Pay, 2015 was a pivotal year for the payments industry. New innovations and technologies have led to a shift in consumer expectations when choosing payment providers. With the rise of…
January 27, 2016 at 12:51 pm
As we 're in the early stages of 2016, I thought it would be a good time to assess where B-to-B e-commerce stands and what its future for the new year looks like. Not surprisingly, B-to-B e-commerce will continue to grow at a rapid pace. According to a Frost & Sullivan report, B-to-B e-commerce sales…
January 25, 2016 at 5:36 pm
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January 14, 2016 at 11:06 am
With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they're already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s…
January 7, 2016 at 10:13 am
The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies. According to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research and Bizrate Insights, mobile as a…
December 21, 2015 at 12:40 pm
2015 may well be remembered in the retail industry as the year of mobile. This year saw mobile account for more than 50 percent of online traffic and 20 percent of online sales. Wanting to get its piece of the mobile pie, Wine.com, a San Francisco-based online wine retailer, launched a new mobile site this…
December 14, 2015 at 11:42 am
With the holiday season upon us, GPShopper, a mobile app platform for retailers, set out to analyze how today’s U.S. shoppers are using mobile. GPShopper teamed with comScore, a digital measurement firm, to survey over 1,100 adults that shop on their smartphones. Not surprising, mobile is taking over the holiday season, with 83 percent responding…
December 8, 2015 at 10:52 am
Myth or fact: Consumers prefer to browse on their mobile phones, but buy on another device or in-store. Recently, Instart Logic conducted a survey of roughly 2,000 respondents on their mobile shopping habits to put this belief to the test. The results: more than half of respondents said they used their mobile phones during the…
December 8, 2015 at 10:04 am
Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…
