Mobile Commerce

Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…

Last year, mobile commerce moved from promising opportunity to ubiquity. By the end of September, smartphone penetration in the U.S. reached 80 percent, and the 2015 holiday season saw nearly a 60 percent year-over-year rise in purchases on mobile devices. With the number of mobile-only users now exceeding desktop-only users for the first time in history, 2016 presents a major…

Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and retailers alike welcome the attention they’re receiving on mobile devices, but such abrupt…

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

My colleague’s teenage daughter won’t order anything that involves making a phone call. Pizza? They better have an online option, and it better be easy to use on a mobile device. If the pizzeria doesn’t offer one, she’ll go elsewhere. And she’s not alone. Today’s hyperconnected consumers — especially millennials and other young generations — are…

In 2015, retailers took significant steps forward in their integration of mobile into the shopping journey, and as shoppers spend more time on their mobile devices, strategies will continue to grow in sophistication. Mobile payments and wearables were launched for a variety of platforms, and beacon adoption continues to rise, quickly transforming what consumers can…

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…

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In the race to reinvent Craigslist for mobile phones, there have been no less than half-a-dozen companies that have emerged in the last two years to create the next local marketplace. All of them offer the same basic experience, allowing users in close proximity with one another to connect through an app to buy and…

By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.