Mobile Commerce

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals […]

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Mobile commerce, a.k.a., m-commerce, is the fastest-growing shopping platform in the retail industry — faster, in fact, than the e-commerce platform did when it launched in the 1990s. Digital sales during the 2015 holiday season, for instance, rose 50 percent — two-and-a-half times the growth rate of online holiday sales overall.

It's well documented how consumers are increasingly turning to their phones as a means to shop. Consider that 56 percent of all retail traffic is coming from mobile devices, yet those shoppers are one-third less likely to make a purchase than their counterparts on desktops and laptops. Why? Jason Goldberg, senior vice president of commerce and…

When retailers talk about meeting the needs of today's consumers, speed is frequently cited as a differentiating factor. From speed to market with new inventory to quick checkout to expedited delivery, it seems all retailers want to do everything fast. That's why it's a little surprising to hear John Hazen, senior vice president, direct to…

When you think of millennial brands, Carter's, the manufacturer and retailer of baby apparel and accessories, doesn't immediately spring to mind. Yet that's just what Carter's is, catering to new and expectant moms who more often than not fall into the coveted millennial demographic. In fact, 80 percent of all babies are born to millennial…

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to…