Mobile Commerce
June 9, 2016 at 12:15 am
Shoppers are increasingly using mobile devices to make purchases. It makes sense considering there are now more mobile users than desktop users globally. Data from Smart Insights shows that in February 2016, mobile purchases (smartphone and tablet) rose 4 percent compared to the same time in 2015. Retailers need to be able to sell products…
June 8, 2016 at 11:49 am
Under Armour launched the brand's first mobile shopping app, tying UA Shop into the sports apparel maker's digital fitness applications. The shopping app will integrate data from the Under Armour Connected Fitness platform, a collection of Under Armour-owned apps and websites that track exercise, sleep, diet and other activities.
June 8, 2016 at 11:34 am
Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application. The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured…
June 7, 2016 at 9:58 am
The on-demand economy movement is big — and getting bigger. It’s poised to disrupt trillions — yes, trillions — in GDP, according to Scot Wingo, executive chairman of ChannelAdvisor. Nearly half of all U.S. consumers have tried at least one on-demand service. The appeal? Zero friction. Consumers tap a button and their ride arrives, dinner…
May 24, 2016 at 9:46 am
Mobile has completely changed the shopping experience. You can find and purchase exactly what you want, when you want it — anywhere on Earth — in just a few taps.
May 13, 2016 at 10:12 am
“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…
May 12, 2016 at 11:31 am
In an industry that saw a 15 percent drop in physical retail sales in 2015, one brand continues to grow profits. For the third year in a row, GameStop profits per store increased. The electronics retailer reported profits of $176,000 per store, on average, or nearly 15 percent for each of its more than 6,600…
May 10, 2016 at 2:04 pm
There’s been a lot of talk about the demise of the mobile web at the hands of mobile apps. One pundit sees apps dominating users’ attention; another predicts apps will kill off the mobile web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away.…
May 10, 2016 at 9:51 am
Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…
April 28, 2016 at 1:40 pm
Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals […]
