Mobile Commerce

As a brand, it’s becoming increasingly crucial to be present on chat apps, as almost all consumers are consistently linked to their mobile device where they’re active on at least one of them. This includes SMS, WhatsApp, and (most popularly) Facebook Messenger. As such, businesses need to be ahead of this evolution. Before we know…

Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…

Customers’ expectations for convenient experiences have never been higher. In fact, 76 percent of consumers say convenience is their top priority when selecting a retailer. Wait times are getting shorter and shorter, and consumers now expect ease and convenience in every brand interaction. When one in three customers say they would walk away from their…

Mobile commerce has become a critical component of any retailer's strategy. After all, U.S. consumers spent $52 billion on mobile devices during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them, making…

With vaccinated consumers returning to stores, retailers are looking to this summer and fall as a chance to regain momentum before the crucial holiday season. In June, the retail industry got a peek into what’s ahead with Amazon.com's Prime Day, the annual sales extravaganza put on by the U.S.’s largest e-commerce player with competition from…

Mobile has long been Americans' most popular and well-used screen, and that was cemented even more when we were all stuck at home for most of 2020 and early 2021. According to eMarketer, Americans spent over four-and-a-half hours daily on mobile last year. For retailers, the growth of mobile is a huge opportunity — and increasingly a…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…

With the growth of online shopping and the expanding role of the retail mobile app brought on by the pandemic, Incognia chose to focus its second Mobile App Friction Report for 2021 on reviewing the mobile purchasing experience, comparing 12 of the most popular m-commerce  apps. The following apps were included in the study: Bed,…

The National Retail Federation's (NRF) chief economist Jack Kleinhenz said yesterday that the U.S. economy could see its fastest growth in more than three decades. “While there's a great deal of uncertainty about how fast and far this economy will grow in 2021, surveys show an increase in individuals being vaccinated, more willingness to receive…