Mobile Commerce

Sephora has been a digital-first brand for many years now. To help relaunch the Sephora Collection — its private-label brand — the beauty retailer took a page from pop culture with two new features. Adweek reports the first feature, "swipe it shop it," uses Tinder's design to show a series of popular looks. Consumers will be…

Completing a transaction on a smartphone can be a pain for shoppers. Each website or app has its own login information for customers to first remember and, second, enter into a very tiny space on a very tiny screen. And at some point — whether it’s during the login creation or at the beginning of…

In 1997, Bill Gates famously said "content is king." Now, almost 20 years later, the digital marketing world is still scrambling to fulfill this promise, as it shifts its focus to what consumers really want from brands: engagement. Brands are spending billions to create unique content for their marketing efforts, everything from social media channels,…

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.

Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…

The rise of online shopping has brought many benefits with it — convenience, an expanded selection of products and competitive prices. One of the most dramatic side effects of the online shopping phenomenon, however, is that it's forced us to re-examine the traditional brick-and-mortar shopping experience. We’ve learned that the in-store shopping experience isn’t easily…

eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…

There’s a new generation on the horizon, one that has the potential to completely change the way retailers do business. It’s not the ever-vilified, oft-studied millennials; they’re (finally) becoming old news. This next generation, called centennials, was born after 1995 and currently accounts for roughly 25 percent of the population. Contrary to what many retailers…

In this video recorded at the Internet Retailer Conference & Exhibition last week, Mark Friedman, president of e-commerce at Steve Madden, discusses the footwear brand's new mobile app; the importance of having a 360-degree view of each customer’s behavior across all selling channels and devices; and how to reach millennial shoppers (hint: hit them at…