Mobile Commerce
Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their childโs back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hoursโฆ
Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retailโs podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talksโ episodes on iTunesโฆ
A trio of experts, including Joe Megibow, president of Joyus; Matt Kennedy, senior director of digital marketing, Wal-Mart; and Bob Bentz, author of โRelevance Raises Response: How to Engage and Acquire with Mobile Marketing,โ answered a series of questions via email on how retailers are using mobile to better serve todayโs always-connected consumers. (For someโฆ
In episode 47 of Total Retail Talks, Pat Dermody, president of Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers, discusses the key findings to emerge from the company's third annual "Back-to-School Mobile Shopper Report."
GameStop has added more than 500 AT&T authorized retail stores to its tech brands business. Cellular World Corp., Midwest Cellular Inc. and Red Sky Wireless Inc. have been acquired to bring GameStopโs total number of AT&T authorized stores to just over 1,400. This move is part of GameStopโs plan to generate $1 billion in revenueโฆ
Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point โ i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.โฆ
After much talk about it over the last few years, the use of big data and mobile to improve consumersโ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now isโฆ
Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumersโ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Totalโฆ
Sephora has been a digital-first brand for many years now. To help relaunch the Sephora Collection โ its private-label brand โ the beauty retailer took a page from pop culture with two new features. Adweek reports the first feature, "swipe it shop it," uses Tinder's design to show a series of popular looks. Consumers will beโฆ
Completing a transaction on a smartphone can be a pain for shoppers. Each website or app has its own login information for customers to first remember and, second, enter into a very tiny space on a very tiny screen. And at some point โ whether itโs during the login creation or at the beginning ofโฆ