Mobile Commerce

Mobile shopping was (and still is) all the rage for back-to-school, and retailers that didn't invest the time and money in putting the word out about their sales via mobile missed out. Consider that 69 percent of shoppers planned to use their smartphones to do research for back-to-school shopping, and 50 percent planned on purchasing a…

The traditional thinking has been to look at in-store success to determine an e-commerce and m-commerce strategy. However, by evaluating successful e-commerce and m-commerce strategies, brick-and-mortar retailers can create a seamless shopping experience and help meet consumers’ ever-heightening expectations. Brick-and-mortar stores are evolving as consumers expect a more compelling and personalized customer experience. While online…

Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their child’s back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hours…

Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes…

A trio of experts, including Joe Megibow, president of Joyus; Matt Kennedy, senior director of digital marketing, Wal-Mart; and Bob Bentz, author of “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing,” answered a series of questions via email on how retailers are using mobile to better serve today’s always-connected consumers. (For some…

In episode 47 of Total Retail Talks, Pat Dermody, president of Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers, discusses the key findings to emerge from the company's third annual "Back-to-School Mobile Shopper Report."

GameStop has added more than 500 AT&T authorized retail stores to its tech brands business. Cellular World Corp., Midwest Cellular Inc. and Red Sky Wireless Inc. have been acquired to bring GameStop’s total number of AT&T authorized stores to just over 1,400. This move is part of GameStop’s plan to generate $1 billion in revenue…

Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.…

After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…