Mobile Commerce

Staples Launches New App Feature for Back-to-School Shoppers
August 26, 2016 at 12:38 pm

Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their childโ€™s back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hoursโ€ฆ

Heard on myTotalRetail.com
August 15, 2016 at 7:37 pm

Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retailโ€™s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talksโ€™ episodes on iTunesโ€ฆ

Mobile On the Mind
August 15, 2016 at 7:35 pm

A trio of experts, including Joe Megibow, president of Joyus; Matt Kennedy, senior director of digital marketing, Wal-Mart; and Bob Bentz, author of โ€œRelevance Raises Response: How to Engage and Acquire with Mobile Marketing,โ€ answered a series of questions via email on how retailers are using mobile to better serve todayโ€™s always-connected consumers. (For someโ€ฆ

Mobile's Impact on Back-to-School Shopping
August 8, 2016 at 12:32 pm

In episode 47 of Total Retail Talks, Pat Dermody, president of Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers, discusses the key findings to emerge from the company's third annual "Back-to-School Mobile Shopper Report."

GameStop Adds Over 500 AT&T Retail Locations
August 4, 2016 at 10:13 am

GameStop has added more than 500 AT&T authorized retail stores to its tech brands business. Cellular World Corp., Midwest Cellular Inc. and Red Sky Wireless Inc. have been acquired to bring GameStopโ€™s total number of AT&T authorized stores to just over 1,400. This move is part of GameStopโ€™s plan to generate $1 billion in revenueโ€ฆ

The Mobile Commerce Tipping Point
August 1, 2016 at 11:37 am

Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point โ€” i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.โ€ฆ

Making Mobile Privacy Paramount
July 27, 2016 at 9:38 am

After much talk about it over the last few years, the use of big data and mobile to improve consumersโ€™ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now isโ€ฆ

Creative Tool Helps New York & Company Drive Engagement, Revenues
July 25, 2016 at 3:12 pm

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumersโ€™ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Totalโ€ฆ

Sephora is Driving Mobile Sales With Tinder-Like Features
July 22, 2016 at 11:02 am

Sephora has been a digital-first brand for many years now. To help relaunch the Sephora Collection โ€” its private-label brand โ€” the beauty retailer took a page from pop culture with two new features. Adweek reports the first feature, "swipe it shop it," uses Tinder's design to show a series of popular looks. Consumers will beโ€ฆ

Lyst Simplifies Mobile Checkout for Customers
July 21, 2016 at 12:49 pm

Completing a transaction on a smartphone can be a pain for shoppers. Each website or app has its own login information for customers to first remember and, second, enter into a very tiny space on a very tiny screen. And at some point โ€” whether itโ€™s during the login creation or at the beginning ofโ€ฆ