Mobile Commerce

This week, retail professionals gathered in Dallas for Shop.org, Retail’s Digital Summit. Attendees heard from retailers leading the way in this quickly evolving digital world. Presentations from J.C. Penney, True&Co, Rocksbox, Google, Facebook and many more brands covered topics ranging from omnichannel integration to mobile to reaching millennials. Here are a few key takeaways from the…

Jason Goldberger, Target’s chief digital officer, has left the company in a sudden shakeup at the Minneapolis-based retailer. Goldberger’s responsibilities will be divided up between Chief Information Officer Mike McNamara and Mike Triton, chief marketing officer. Goldberger is the second high-profile executive to leave Target this month. Chief Marketing Officer Jeff Jones abruptly resigned earlier this…

Nordstrom is making moves to accelerate its e-commerce and mobile efforts. Ken Worzel was named president of Nordstrom.com after serving as the company’s executive vice president of strategy and development since 2010. To better align Nordstrom and Nordstrom Rack, Co-President Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com and…

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

Facebook announced yesterday that its Messenger bots can now accept payments natively without sending users to an external website. The credit card info people already have stored in Facebook or Messenger can be used to instantly make purchases in bots that are part of the new closed beta the developers can apply for. Total Retail's…

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

Mobile shopping was (and still is) all the rage for back-to-school, and retailers that didn't invest the time and money in putting the word out about their sales via mobile missed out. Consider that 69 percent of shoppers planned to use their smartphones to do research for back-to-school shopping, and 50 percent planned on purchasing a…

The traditional thinking has been to look at in-store success to determine an e-commerce and m-commerce strategy. However, by evaluating successful e-commerce and m-commerce strategies, brick-and-mortar retailers can create a seamless shopping experience and help meet consumers’ ever-heightening expectations. Brick-and-mortar stores are evolving as consumers expect a more compelling and personalized customer experience. While online…