Mobile Commerce

What to Expect at eTail West
February 9, 2017 at 10:03 am

In less than a month, over 1,200 retailers from 600 companies will converge on Palm Springs, Calif. for the annual eTail West conference. Top executives from companies like Wal-Mart, Bonobos, PetSmart, Dick's Sporting Goods and many more will provide attendees with actionable takeaways to help their e-commerce businesses reach new heights. The conference runs from…

Commerce Disrupted: The New Retail Reality
February 8, 2017 at 2:04 pm

In less than a month, over 1,200 retailers from 600 companies will converge on Palm Springs, Calif. for the annual eTail West conference. Top executives from companies like Wal-Mart, Bonobos, PetSmart, Dick’s Sporting Goods and many more will provide attendees with actionable takeaways to help their e-commerce businesses reach new heights. The conference runs from […]

Controlling Comparison Shopping by Embracing the Behavior
February 8, 2017 at 11:16 am

Since the introduction of e-commerce and especially following its inflection point, “comparison shopping,” a paradigm shift in consumer behavior, fundamentally changed the nature of retail forever. Why do consumers comparison shop? Sixty percent say to find the lowest price, according to PwC's Total Retail Survey 2016. Modern comparison shopping has created a new dilemma for retailers…

Report Reveals What Shoppers Want From Your Mobile App
February 7, 2017 at 12:35 pm

Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…

Mobile Shopping Hits Critical Mass in 2017
February 1, 2017 at 10:49 am

You already know the rhetoric: the time to reach mobile customers is now. You've seen all the statistics about how fast the mobile channel is growing, but you also know that even doubling from 3 percent of the market to 6 percent still only represents 6 percent of the market. Perhaps you've grown skeptical of…

Starbucks Adds Voice Ordering to iPhone, Amazon Alexa
January 31, 2017 at 12:04 pm

On Monday, Starbucks announced that it had officially launched voice ordering capabilities within the company's mobile iOS app and Amazon's Alexa. The features build on the success Starbucks has had in getting more customers to place orders on their phones. Mobile order and pay represented 7 percent of transactions at U.S. company operated stores in the…

Technology Improving the In-Store Experience for Evereve's Customers
January 30, 2017 at 11:09 am

In episode 75, Anthony Hoang, former chief information officer at Evereve, a contemporary retail brand that specializes in styling moms, discusses how the company is leveraging long-term evolution (LTE) Wi-Fi in its brick-and-mortar stores, and the impact that the technology is having on the shopping experience. Learn how Evereve is using technology to bridge online and…

Responsive Design Nets Increased Conversions for Costume SuperCenter
January 26, 2017 at 9:36 am

Costume SuperCenter is the web’s largest one-stop retailer for kid and adult costumes. The company acquired the Birthday in a Box brand about five years ago, making it a go-to destination for consumers looking for costumes and party supplies. Costume SuperCenter operates five different websites between its brands, and recently overhauled them all within seven…