
Mobile Commerce

This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school). Google stated that in 2015, more searches happened on mobile devices than on desktop,…
Online retailers know that mobile continues to grow and reshape the omnichannel discussion in the U.S. When comparing the 5 percent growth on mobile to the overall 10 percent e-commerce growth, we know that many of the same purchases we used to rely on a laptop for are now happening on a tablet or phone.…
Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeast…
It’s no revelation that mobile commerce is a trend on the rise in the U.S., with Forester Research forecasting that we will see $90 billion spent via mobile payments this year. That's an increase of $17 billion since last year and represents a 48 percent rise over the $12.8 billion spent in 2012. This upswing is…
Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it's dominating the subscriber experience.…
Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it’s dominating the subscriber experience. […]
Starbucks will open a dedicated mobile order and pay store next week in its Seattle headquarters as it tests how to best serve convenience-oriented customers, the company said in a letter to employees on Thursday. The coffee chain has been looking for ways to ease bottlenecks at cafe drink delivery stations, which suffered peak-hour backups due…
To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017…
Changing consumer behavior has made it difficult for retailers to predict whether shoppers will or won’t complete a purchase, especially when it comes to big-ticket items. FuturePay’s newest study, The Big Ticket: What’s Stopping Shoppers?, aims to clear things up with an in-depth look at the online shopping habits and payment preferences of 1,500 U.S.…
It’s not an exaggeration to say that our mobile phones have become an essential appendage to our everyday lives. Apple trademarked the term “There’s an app for that” in 2010 for a reason. As consumers, if we're curious about a new store or need to access a quick service like food delivery or transportation, we…