Mobile Commerce
June 13, 2017 at 8:30 am
Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…
June 6, 2017 at 10:21 am
Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map […]
June 5, 2017 at 9:35 am
May 11, 2017 at 9:10 am
This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school). Google stated that in 2015, more searches happened on mobile devices than on desktop,…
May 1, 2017 at 12:36 pm
Online retailers know that mobile continues to grow and reshape the omnichannel discussion in the U.S. When comparing the 5 percent growth on mobile to the overall 10 percent e-commerce growth, we know that many of the same purchases we used to rely on a laptop for are now happening on a tablet or phone.…
April 27, 2017 at 12:45 pm
Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeast…
April 21, 2017 at 9:40 am
It’s no revelation that mobile commerce is a trend on the rise in the U.S., with Forester Research forecasting that we will see $90 billion spent via mobile payments this year. That's an increase of $17 billion since last year and represents a 48 percent rise over the $12.8 billion spent in 2012. This upswing is…
April 18, 2017 at 9:15 am
Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it's dominating the subscriber experience.…
April 3, 2017 at 9:04 am
Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it’s dominating the subscriber experience. […]
March 31, 2017 at 10:54 am
Starbucks will open a dedicated mobile order and pay store next week in its Seattle headquarters as it tests how to best serve convenience-oriented customers, the company said in a letter to employees on Thursday. The coffee chain has been looking for ways to ease bottlenecks at cafe drink delivery stations, which suffered peak-hour backups due…
