
Mobile Commerce

Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile. Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year.
Based on Adobe Analytics data, a record $6.59 billion was spent online by the end of Cyber Monday, an increase of 16.8 percent year-over-year (YoY), making it the largest online shopping day in history and nearly a billion dollars more than last year at $5.6 billion. Mobile set a new record with its first $2 billion day. Smartphones have become the de facto device…
Paper or plastic? Not too long ago, that was the only checkout question that consumers had to deal with. My, how times have changed. These days, whenever customers head to a checkout counter, they’re likely to deal with a barrage of questions, such as: Did you find everything? Do you have a loyalty card? What’s…
U.S. consumers spent more than $1.52 billion online by Thanksgiving evening, and more shoppers went to stores this year after two weak holiday seasons as retailers opened their doors early on the eve of Black Friday. At the start of the holiday shopping season consumer spending rose 16.8 percent year-over-year until 5 p.m. ET on Thursday,…
In a world where technology is becoming more mobile by the nanosecond, it should come as no surprise that the majority of search traffic now runs through mobile devices. In fact, research from BrightEdge shows that 57 percent of search traffic is now mobile. According to eMarketer, over eight in 10 internet users will use…
I had a great time talking with Mark Friedman, president of e-commerce at Steve Madden. I was particularly interested in hearing his perspective on how retail is satisfying consumer needs while keeping up with the ever-changing world of digital.
The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connected…
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials “Marketers are trying to figure out how customers want to be connected […]
Two years ago, Oracle + Bronto published a research report that showed 38 percent of consumers were shopping from their phones. The nearsighted among us scratched their heads, but we knew the trend was here to stay and began offering advice on how to adapt to the era of smartphone shopping. Our newly released report,…