Mobile Commerce
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connectedโฆ
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials โMarketers are trying to figure out how customers want to be connected [โฆ]
Two years ago, Oracle + Bronto published a research report that showed 38 percent of consumers were shopping from their phones. The nearsighted among us scratched their heads, but we knew the trend was here to stay and began offering advice on how to adapt to the era of smartphone shopping. Our newly released report,โฆ
Itโs been 10 years since a man in a black turtle neck, jeans and sneakers showcased what was then an odd-looking, white, mobile device โ the first iPhone. Since then, the mobile landscape has changed more than consumers and retailers could have ever imagined. The question today is whether the most advanced iPhones to date,โฆ
Tommy Bahama is winning over todayโs distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussedโฆ
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends theyโre tracking, and theirโฆ
A collection of the top tips featured in Total Retailโs magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
Now that weโre well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, Iโve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, itโs critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.
Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding ofโฆ
In its ongoing effort to compete with Amazon.com, Wal-Mart announced a new way of handling in-store returns of online purchases that it claims could shrink the processing time to 35 seconds. Starting next month, Mobile Express Returns will enable consumers to begin a return process on Wal-Martโs app before bringing the item in question to anyโฆ