Mobile Commerce

Black Friday 2017: The Mobile Report
December 1, 2017 at 10:09 am

Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile. Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year.

Record Cyber Monday Sales Driven by Mobile
November 28, 2017 at 1:01 pm

Based on Adobe Analytics data, a record $6.59 billion was spent online by the end of Cyber Monday, an increase of 16.8 percent year-over-year (YoY), making it the largest online shopping day in history and nearly a billion dollars more than last year at $5.6 billion. Mobile set a new record with its first $2 billion day. Smartphones have become the de facto device…

Why Mobile Self-Checkout Makes Sense for Retailers
November 27, 2017 at 11:19 am

Paper or plastic? Not too long ago, that was the only checkout question that consumers had to deal with. My, how times have changed. These days, whenever customers head to a checkout counter, they’re likely to deal with a barrage of questions, such as: Did you find everything? Do you have a loyalty card? What’s…

Online Sales Surge on Thanksgiving Day
November 24, 2017 at 1:23 pm

U.S. consumers spent more than $1.52 billion online by Thanksgiving evening, and more shoppers went to stores this year after two weak holiday seasons as retailers opened their doors early on the eve of Black Friday. At the start of the holiday shopping season consumer spending rose 16.8 percent year-over-year until 5 p.m. ET on Thursday,…

Why Marketers Need to Rethink Their Brand’s Mobile Presence
November 20, 2017 at 12:14 pm

In a world where technology is becoming more mobile by the nanosecond, it should come as no surprise that the majority of search traffic now runs through mobile devices. In fact, research from BrightEdge shows that 57 percent of search traffic is now mobile. According to eMarketer, over eight in 10 internet users will use…

Q&A With Mark Friedman, President of E-Commerce, Steve Madden
November 15, 2017 at 4:15 pm

I had a great time talking with Mark Friedman, president of e-commerce at Steve Madden. I was particularly interested in hearing his perspective on how retail is satisfying consumer needs while keeping up with the ever-changing world of digital.

Getting Mobile: The New Omnichannel Retail Experience
November 7, 2017 at 10:25 am

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

A Chat With Mike Halula, Retail Analytics Practice Lead for the Americas, Teradata
November 1, 2017 at 2:11 pm

In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connected…

State of Mobile Product Discovery
October 30, 2017 at 10:19 am

In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials “Marketers are trying to figure out how customers want to be connected […]

Enhancing the Mobile Experience a Priority for Retailers
October 27, 2017 at 10:37 am

Two years ago, Oracle + Bronto published a research report that showed 38 percent of consumers were shopping from their phones. The nearsighted among us scratched their heads, but we knew the trend was here to stay and began offering advice on how to adapt to the era of smartphone shopping. Our newly released report,…