Mobile Commerce

In-Store Mobile Matures and Grows More Seamless, Report Finds
April 19, 2018 at 3:36 pm

Sometimes you can measure innovation by how quickly a capability or service goes from being “cutting edge” to “low-hanging fruit.” That certainly seems to be the case among retailers for the in-store mobile experience — something made clear in DMI’s latest Mobile Maturity Model (M3) study. Not too long ago retailers might have satisfied themselves…

U.S. Retail Sales Increase 0.6% in March
April 16, 2018 at 10:46 am

U.S. retail sales rebounded in March after three straight monthly declines as households boosted purchases of motor vehicles and other big-ticket items, suggesting consumer spending was heading into the second quarter with momentum. The Commerce Department said on Monday retail sales increased 0.6 percent last month after an unrevised 0.1 percent dip in February. January data…

Mobile Data: The Holy Grail for Brick-and-Mortar
March 27, 2018 at 12:01 pm

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Starbucks Tests New Wi-Fi Sign-Up Process at U.S. Stores
March 26, 2018 at 3:17 pm

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

3 Things We Already Know About the 2018 Holiday Shopping Season
March 22, 2018 at 11:27 am

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

Connecting With Mobile Consumers Requires a Personalized Touch
March 16, 2018 at 10:49 am

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

2018 eTail West: Cloudy With a Chance of Mobile
March 9, 2018 at 11:21 am

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…

3 Lessons Learned From Retail’s Most Successful Shopping Season in History
March 8, 2018 at 11:00 am

By now, you’ve heard of the resounding success of the 2017 retail holiday shopping season that shattered countless records. Black Friday and Cyber Monday generated more than $11.5 billion in revenue, while Cyber Monday became the largest online shopping day in U.S. history. To help guide retailers looking to replicate that prosperity in 2018, our…

Browsing, Buying or Both? An Analysis of Mobile Shopping Behavior Across Generations
March 6, 2018 at 9:41 am

Mobile technology’s advances allow us to shop anywhere at any time, including in-store. The way we research products, comparison shop and ultimately buy has all been transformed. However, it’s not enough to know that consumers are increasingly using mobile; it’s important to know how. Is it a popular choice for browsing, buying or both? In our…

Best Buy to Close All Mobile Phone Stores
March 1, 2018 at 2:21 pm

Best Buy is planning to close all of its roughly 250 smaller-format mobile phone stores by the end of May, according to a report in the a StarTribune. The stores, most of which are in shopping malls and much smaller than Best Buy’s big-box locations — have become less profitable for the company. Best Buy…