Mobile Commerce
July 30, 2018 at 10:56 am
As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…
July 30, 2018 at 9:18 am
The results of the Wharton School’s combined research with Clicktale presents for the first time emerging empirical evidence that smartphone use involves a distinct psychology — a “mobile mind-set.” This unique emotional and cognitive mind-set influences the way consumers interact with websites and brands and bears important practical implications for firms and marketers, which need to understand how their customers are using smartphones in order to deliver great mobile experiences, informed by psychology and behavior.
July 27, 2018 at 2:09 pm
Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!
July 23, 2018 at 1:54 pm
Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. As we reported, Amazon suffered glitches at the start of Prime Day on July 16, slowing sales on…
July 9, 2018 at 6:05 pm
According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.
June 29, 2018 at 10:00 am
Once referred to as the “retail apocalypse,” it has become clear in the last few months that “retail transformation” is a more accurate depiction of the status of the current retail industry. An industry that was once rooted in brick-and-mortar is now rooted in technology. It’s simple: if retailers want to not only survive, but…
June 21, 2018 at 9:21 am
Retail isn’t dead, it has just moved — online. It’s no secret that the proliferation of mobile has altered countless elements of consumers’ lives, including the way they shop. While the in-store experience isn't without its advantages — tactile and instant gratification, to name a few — the convenience of on-the-go browsing and in-the-moment purchasing…
June 4, 2018 at 4:42 pm
Shoppers today are more obsessed with their phones than ever before. According to a study from Statista, the average U.S. consumer spends over 2.5 hours on their mobile device daily. Whether that time is spent on social media, texting or browsing the web, mobile has completely transformed consumers’ expectations. Even as the popularity of mobile shopping…
June 4, 2018 at 9:37 am
As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance to remain competitive. And speed really does make all the difference, as 53 percent of mobile shoppers abandon websites after just three seconds of load time. If that’s not enough motivation, mobile page-load speed will soon impact organic…
May 24, 2018 at 10:08 am
Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers are embracing technology to create exciting experiences, which are attracting new customers and allowing them…
