Mobile Commerce

In episode 171 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Matt Corey, chief marketing officer at PGA TOUR Superstore, discusses how the golf retailer's move to a new e-commerce platform has helped it create better customer experiences across all of its channels — stores, web, mobile — leading to…

Target shoppers will be able to avoid long checkout lines this holiday season thanks to a new mobile checkout service. The retailer's store associates will be equipped with mobile devices that can complete shoppers’ checkout processes from anywhere in its stores. The new service, which Target is calling "Skip-the-Line," was launched this week at all company…

Life's biggest mistake: following tradition vs.  intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

Retailers have come to realize the absolute necessity for mobile. They have recognized mobile apps as a powerful tool for connecting with their customers, offering deals, sharing new products, and making payments easy. From this perspective, it’s a game-changing technology for customer engagement. Yet, this viewpoint only represents a fraction of what’s possible with mobile apps .…

Understanding consumers through the windows of their smartphones is undoubtedly one of the greatest marketing challenges retailers need to embrace. Consumer behavior on smartphones is governed by different cognitive principles than behavior on other devices like laptops or desktops. Inevitably this means that consumers make different browsing and purchasing decisions when they're using smaller devices.…

In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.

As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all ages, from baby boomers to millennials, are using their mobile devices to make purchases, with…

New consumer preferences make clear that it’s necessary for brands to invest in voice — but that doesn’t mean ditching mobile search.