Mobile Commerce

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

In an effort to stave off competition from discount retailers such as Shein and Temu, Amazon.com announced Wednesday it was rolling out a beta version of a $20-or-less discount store called Amazon Haul, just in time for the holidays. Advertised by Amazon as "Unbelievable finds, crazy low prices," Amazon Haul is only available on mobile…

DoorDash has entered the home improvement category with a new partnership with Lowe’s Companies. The delivery aggregator announced yesterday that it will offer on-demand delivery from more than 1,700 Lowes' stores nationwide. This partnership marks DoorDash’s first foray into the home improvement category and builds on the significant selection offerings on the platform, with more than 99…

Keeping up with the state of e-commerce is difficult. The online shopping space for both B2B and B2C organizations is in a constant state of flux. Just prior to 2020, most B2C retailers and brands had fully embraced digital commerce. The most successful companies stayed ahead of e-commerce trends and were able to quickly pivot…

In an era when technology reigns supreme, it’s no surprise that the way we shop has undergone a significant transformation. A recent study revealed a staggering 58 percent of consumers now prefer online shopping over the traditional in-store experience. Riding this wave of change, advertisers are strategically capitalizing on the rising trend of “store-less” shopping,…

Consumers showed surprising strength in September, boosting retail sales well above expectations despite high interest rates and worries over a weakening economy. Retail sales rose 0.7 percent on the month, well above the 0.3 percent Dow Jones estimate, according to the advance report the Commerce Department released Tuesday. Excluding autos, sales were up 0.6 percent, also well…

Recent research from Square highlighted the importance of customer engagement for retailers. According to the shoppers surveyed, 86 percent wanted to engage with retailers.  Email is typically the preferred form of communication. But with consumers spending more time and making more purchases from their mobile phones, what if you could engage with them in real time on their…

When was the last time you were without your mobile phone? Do you remember that sense of panic when you realized your work colleagues, friends and family couldn’t contact you? As a society we're compulsively attached to our phones. Yet every day retail leaders across the U.S. continue to struggle to meet growth targets when…

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.