Merchandising

BHLDN is Prepared for the 'Year of the Wedding' With a New Approach to Bridal
May 2, 2022 at 4:54 pm

In episode 347 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lori Conley, general merchandise manager at BHLDN, a thoughtfully curated wedding shop brought to you by Anthropologie, part of the URBN portfolio of global consumer brands. Conley discusses how the BHLDN brand is unique in the bridal industry, her professional background in retail and bridal, and theโ€ฆ

A Transparent Product Experience is Essential for a Positive CX
April 20, 2022 at 11:47 am

Itโ€™s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailersโ€™ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countlessโ€ฆ

How AI Search Impacts Merchandising
March 30, 2022 at 6:15 pm

Adding an effective search function to your e-commerce website isn't a routine "check it off" task โ€” it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to theโ€ฆ

Sam's Club CEO Kath McLay on Strategies for Member-Driven Growth
March 29, 2022 at 10:41 pm

In a session earlier this week at Shoptalk 2022 in Las Vegas, Sam's Club CEO Kath McLay detailed how the retailer is delivering better experiences for its members across both physical and digital channels. Sam's Club, the warehouse club owned by Walmart, has posted an impressive 27 percent growth in its e-commerce business over theโ€ฆ

Macy's Hires Target Veteran to Spearhead Private Label Initiatives
March 14, 2022 at 6:45 pm

Macyโ€™s, Inc. on Monday announced it has hired Emily Erusha-Hilleque, a private label veteran from Target, as senior vice president for Macyโ€™s private brands. In this role, Erusha-Hilleque will lead the company's private brands design organization, including apparel and home design teams, as well as drive the private brands strategy in partnership with Macyโ€™s merchandisingโ€ฆ

How Fable is Innovating Pet Products Through Thoughtful Design
March 14, 2022 at 5:59 pm

In episode 340 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremy Canade, co-founder and CEO of Fable, a leading direct-to-consumer (D-to-C) pet brand. Listen in as Canade discusses his professional background, the inspiration behind founding the company with his sister, and what makes Fable different from other pet brands in the market. He sharesโ€ฆ

Data and Design: Predicting the Trends of Today
March 14, 2022 at 2:42 pm

One of the biggest challenges for any apparel retailer โ€” or the design teams that are behind the products on its shelves โ€” is staying in tune with the current trends so that it can provide the items and styles that their customers want. Without that knowledge of the market and trends dominating it, retailersโ€ฆ

Image is Everything: How Visuals Are Making (and Breaking) Online Retailers
March 10, 2022 at 12:06 pm

The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is itsโ€ฆ

lululemon Enters Into the Footwear Market
March 8, 2022 at 7:43 pm

lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras, and deepening its rivalry with giants Nike and Adidas. The companyโ€™s first-ever running shoe for women, called Blissfeel, will be available to purchase starting March 22 in select markets across North America, Mainland China and the United Kingdom. Theโ€ฆ

My Kingdom for Gatorade: Cross-Selling Exactly What Customers Want
March 1, 2022 at 12:45 pm

Imagine waking up in your Airbnb rental the morning after a good friendโ€™s wedding. You didnโ€™t hold back on the partying and immediately think, โ€œI would give anything for some Advil and a Gatorade. And, Iโ€™d give my right arm if it was already here.โ€ This is a common scenario. People want immediate access toโ€ฆ