Merchandising

It’s All About the Customer: A Better Way to Forecast Retail Demand
July 28, 2022 at 5:55 pm

What if retailers could increase their full-margin sales by making informed, customer-centric predictions about what shoppers are likely to buy in the coming months? It's being done already by forward-looking retailers and brands that have invested in transforming how they forecast retail demand. It all starts with understanding why, not what they’re buying. Due to unpredictable…

Lids Launches New Retail Concept, Lids University
July 25, 2022 at 4:43 pm

Sports apparel retailer Lids announced this week that it's launching a new retail concept called Lids University, or Lids U, dedicated to apparel and sports products for the college market. Lids U, which was created as a space for fans to purchase products from their favorite schools, will open in key college markets and serve each…

How Sideshow Creates a Shopper Experience as Unique as its Products
July 14, 2022 at 11:57 am

Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…

Kohl's Introduces New Store Experience and Features
July 11, 2022 at 5:19 pm

Kohl’s announced that it's introducing Discover @ Kohl’s, a new in-store and online experience designed to embrace inclusivity and bring discovery and inspiration to every store trip and online visit. Discover @ Kohl’s features seasonal areas throughout 600 of the retailer's stores and website that curate “dozens of emerging, established, and diverse-owned brands that are…

Where Are Shoppers Looking for Information in Stores?
June 7, 2022 at 8:27 pm

Reaching your target consumers is a challenge. Shifting consumer behavioral patterns and new shopping channels have complicated how marketers and brands approach shoppers. And while e-commerce has taken a big bite out of in-store sales and partnered with the pandemic to fuel headlines about a “retail apocalypse,” shoppers still walk, in vast numbers, into physical…

Target to Take Profit Hit Clearing Unwanted Inventory
June 7, 2022 at 7:25 pm

Target warned investors Tuesday that its profits will take a short-term hit as it marks down unwanted items, cancels orders, and takes aggressive steps to get rid of extra inventory, reports CNBC. The retailer slashed its profit margin expectations for the fiscal second quarter from around 5 percent to around 2 percent to account for a…

Just-in-Time Merchandising Can Help You Meet the Needs of the 'Now Economy'
June 6, 2022 at 11:38 am

Today’s "Now Economy" demands unprecedented adaptiveness in retail planning cycles. In the era of “I see it, I want it, I’ve got it,” traditional seasonal planning can no longer meet accelerating shifts in consumer expectations. As a result, retailers are now adopting vendor-fulfilled models like drop-ship and marketplace — but while this represents a step…

Old Navy to Scale Back Inclusive Sizing in Stores, Less Than a Year After Launch
May 31, 2022 at 5:57 pm

On its May 26 earnings call, Gap Inc. announced its decision to scale back the groundbreaking accessibility of inclusive sizes launched by its Old Navy brand in August 2021, reports Glossy. It attributed the decision to a decrease in demand for larger sizes. Old Navy will continue to carry sizes 0-30 and XS-4X online, but dozens…

The Cascading Challenge of Merchant-Driven Product Attributes
May 17, 2022 at 10:34 am

The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from…

Lovesac's Product Expansion Strategy: 'Shrink and Eat the Pie'
May 16, 2022 at 8:29 pm

In episode 349 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shawn Nelson, founder and CEO of Lovesac, the ultimate modern furniture store featuring high-quality bean bag chairs, sectionals and accessories. Nelson shares Lovesac's origin story, how the brand's products and business has evolved over time, and some of the factors that have fueled its…