Merchandising

Wal-Mart Takes on Dollar Stores With New Prices
September 27, 2010

Wal-Mart, the world’s largest retailer, is adding thousands of items to its shelves, including inexpensive ones, and is asking dollar-store suppliers to create small, under-a-dollar packages for its stores, too. In areas with high unemployment, Wal-Mart is grouping together its less than $1 items in a clear challenge to the dollar stores.

Sears Targets Fashion-Conscious Shoppers With Forever 21 Deal
September 24, 2010

Sears, saddled with extra space in its cavernous Sears department stores, is joining with hot fashion chain Forever 21 to expand the store-within-a-store concept. The move will give Sears rental revenue and also supply some much-needed fashion pizzazz for the retailer, which has been trying for years to make its apparel business, especially for young women, more appealing.

Wal-Mart Beefs Up its Merchandise Assortment to Win Back Shoppers
September 17, 2010

Wal-Mart has been candid about its mistakes in the way it pared back assortment in recent months. In a presentation for investors, Bill Simon, CEO of its U.S. division, shed some light on how the retailer is hoping to win back the shoppers it sent away.

Restoration Hardware Reinvents Itself With a New Merchandising Strategy
September 16, 2010

Gary Friedman, Restoration Hardware's chairman and co-CEO, says the brand has destroyed the previous iteration of itself, clearing the way to express itself in a never-before-seen fashion. A statement about the relaunch is in a 56-page direct mail piece that went out in late August and is also on the company's redesigned website, which proclaims the retailer to be "reinvented, remodeled, reborn."

The Art of Double Meanings
August 23, 2010

How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team?

J.C. Penney's Latest Partnership Signals Push to Win Over Young Females
August 11, 2010

In an attempt to win over fashionable young women, J.C. Penney Co. is going to try running with a faster crowd. This week, the Plano, Texas-based retailer unveiled an unconventional collaboration with Mango MNG Holding SL, the closely-held Barcelona chain known for whipping up cutting edge looks that go from design studio to store shelves in as little as four weeks.

How to Grow Your Retail Business With Multichannel Marketing: A 7-Step Plan
August 10, 2010

Are you looking for ways to optimize your retail company's existing growth and profitability strategies? Well, you've come to the right place.
 You'll find in this free report from Retail Online Integration an actionable 7-step plan that will help you 1)  integrate your direct-to-consumer and e-commerce marketing strategies, 2) Meet consumers needs, 3) Plan merchandise mixes, 4) Drive store traffic, 5) Acquire customers, 6) Increase sales, and more!