Merchandising

Yankees Fans Flock to Grab Commemorative Derek Jeter Merchandise
July 12, 2011

Nothing says "milestone" quite like merchandise, something the New York Yankees seem to be keenly aware of. Within minutes of shortstop Derek Jeter reaching the 3,000-hit mark, the shelves of the team's gift shops were lined with commemorative items of just about every shape and size.

Blagojevich Merchandise is Already for Sale
June 30, 2011

It's official โ€” Rod Blagojevich is guilty as charged. Minutes after the Blago verdict had been announced, people had already bought T-shirts, tote bags and other fun stuff stamped with Blago imagery.

Ryan Dunn Merchandise Expected to Flood eBay Following His Death
June 21, 2011

eBayโ€™s auction-based e-commerce solution is often loaded with merchandise after a celebrity dies. Ryan Dunn, a noted cast member of the infamous "Jackass" TV and movie series, died in a car crash outside Philadelphia. MTV has already posted a photo retrospective on their website. Many celebrity and entertainment news outlets are also running extensive coverage, as well as the other staple of a celebrity death: the massive outpouring of Twitter sadness.

Is Target on the Right Path?
June 10, 2011

It wasn't that long ago that retail industry experts were saying Target needed to do something to stem the numbers of shoppers heading to Wal-Mart to buy everyday staples. Today, the company is being criticized for the low margins associated with getting greater numbers of people to buy food products in its stores. For a little history, a 2008 report by Citi Investment Research found that 87 percent of consumers perceived Wal-Mart to have lower prices than Target. Many consumers were flocking to supercenters that offered food items not available at locations with the bull's-eye logo.

Don't Burst Your Pop-Up's Bubble Before it Grows
May 1, 2011

A growing number of cross-channel retailers are turning to pop-up stores to launch products and concepts, generate buzz, build brand awareness, and dip their toes in the water of new locations. But something that might begin with a lightbulb-over-the-head scenario takes a lot more to put into action than the simple act of turning on a light switch, displaying an open sign and unlocking a door.

Royal Wedding Souvenirs Prove to be a Gold Mine
April 27, 2011

From Prince William champagne to Kiss Me Kate beer, from refrigerators to PEZ dispensers, from comic books to condoms, enterprising marketers are plastering the young couple's image and name on every conceivable type of merchandise.

Royal Wedding Fever Sparks Buying Frenzy in UK
April 18, 2011

Royalists are set to splurge 1.7 billion pounds in an unexpected wave of wedding fever. Experts said consumers will shell out an average of 59.21 pounds on mementos and 115.89 pounds each on food and booze โ€” more than had been predicted. The big spenders are under-25s with a third planning to celebrate on April 29.

Zippo Looks to Light Retail World on Fire With Product Expansion
March 21, 2011

With pressure increasing on folks not to smoke, Zippo Manufacturing is hoping to capitalize on its brand by offering a wider variety of products โ€” from watches to leisure clothing to cologne โ€” through kiosks and Zippo-brand specialty stores designed to showcase the durable image reinforced by each distinctive lid "click" of its brass-encased, lifetime-guaranteed lighters.

Kmart Launches Plus-Size Collection
February 21, 2011

Kmart will debut LYS โ€” Love Your Style, Love Your Size โ€” this month, a new and exclusive plus-size apparel line. The collection features trend-forward separates designed to flatter plus-size women of all shapes and sizes.