Merchandising
In an open letter and ad campaign, Equal Exchange, an importer of coffee and other commodities, is asking Green Mountain Coffee Roasters to leave Fair Trade USA, a certification organization. Equal Exchange, a Massachusetts-based importer of "fair trade" coffee, cocoa and other commodities, has taken out two full-page ads in Vermont's largest daily newspaper, the Burlington Free Press, taking local hero Green Mountain Coffee Roasters to the woodshed. At issue is what constitutes "fair trade."
PVH Corp. will open 600 Izod shops inside J.C. Penney department stores in September, Women’s Wear Daily reported. The new in-store-shops will range from 600 sqare feet to 1,000 square feet in size.
Teen clothing retailer Abercrombie & Fitch plans to close 180 U.S. stores over the next few years as it tries to improve its financial performance. Abercrombie used to generate most of its sales in the U.S. but has shifted its focus to overseas markets such as Europe and Asia, where it's still growing. The chain has already closed 135 underperforming U.S. stores over the past two years.
German sports apparel maker Adidas withdrew its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page. The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to release in August, according to the Adidas Originals Facebook page. “Got a sneaker game so hot you lock your kicks to your ankles?” a caption below a photo of the sneakers read.
Europeans, don't go looking for new kicks on eBay or Amazon.com — not if you like the brand with the three stripes. Adidas says it wants to limit all European online sales to franchised sites. The ban, set to take effect in 2013, would also affect subsidiary athletic shoe maker Reebok.
Having spent last week at the Internet Retailer Conference & Exhibition in Chicago, I came away with three key takeaways: One, if you're an online retailer not selling internationally, particularly in Australia, what are you waiting for? You're missing out on a potential growth opportunity for your brand. Two, brick-and mortar retailers must develop a strategy to deal with "showrooming," — i.e., consumers using stores as showrooms to check out products, then buying those products online at a lower price (with free shipping, of course). Three, online marketplaces are proliferating — it's not just Amazon.com and eBay anymore — and becoming another viable channel for retailers to engage consumers and sell their products.
Jones Group Inc. announced that it is deepening its partnership with world renowned designer Brian Atwood through the acquisition of the Brian Atwood brand. The transaction will bring Brian Atwood's existing and future collections, inclusive of his luxury shoe collections, into the Company's portfolio and furthers Jones' strategy of acquiring and nurturing the world's best creative talents and designer brands to infuse a strong design-driven perspective in the Company's portfolio.
Two years after Target angered gay marriage supporters with a political donation that benefited a fiery gay marriage opponent seeking t
What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!
Nordstrom and GQ have announced a multimedia strategy designed to integrate GQ editorial into the Nordstrom online shopping experience. Nordstrom will host an online store that will feature "GQ Selects," a selection of men's products handpicked from the pages of the magazine by the editors of GQ. Beginning with GQ's July issue, the items will be designated in-book, compiled on GQ.com and available for purchase on NordstromMen.com. "Our customers look to us for style advice," said David Witman, Nordstrom general merchandise manager, menswear. "Who better to partner with than GQ, the authoritative style experts?"