Merchandising

Victoria's Secret Teen Lingerie Lures Ever-Younger Girls
February 14, 2013

When Kathleen Jordan stopped at a Victoria’s Secret a year ago to buy something for herself, the visit had an unintended consequence: her 13-year-old daughter got hooked on Pink, the lingerie brand’s young collegiate line. “Now she has more bras than I...

4 Trends Discovered in Mystery Online Shopping Report
February 6, 2013

In the spirit of the red carpet season, retailers have made clear choices about how to deliver customer experiences that best suit their brand. the e-tailing group's review of 192 merchandising metrics finds many retailers taking a status quo approach to their business as many of the tactics evaluated see little change year-over-year. Our interpretation of these findings combines an e-commerce maturity where retailers better understand today's shoppers with tried-and-true classics that drive both conversion and bottom-line sales. 

Wal-Mart Limits Ammunition Sales After Demand Surges
February 1, 2013

Wal-Mart has started to limit sales of ammunition to three boxes per customer per day due to limited supplies, a spokeswoman said on Wednesday. Sales of guns and ammunition have risen across the United States since the Dec. 14 shooting at a Newtown,...

Wal-Mart: The Key to Gun Control?
January 11, 2013

Wal-Mart found itself in the middle of this gun control push yesterday, with CNBC's Eamon Javers; Matt Lewis, Daily Caller; Margie Omero, Momentum Analysis; Jennifer Rubin, Washington Post; and Lars Larson, The Lars Larson Show.

Kmart Leverages Star Power to Grow Apparel Sales
January 10, 2013

Select Kmart locations will carry apparel and accessories collections developed by pop superstars Adam Levine and Nicki Minaj in an effort to boost sales. Both collections will also be available via the ShopYourWay.com social...

American Eagle's Smart Tactic for Dominating the Teen Market
December 5, 2012

Since CEO Robert Hansen took over American Eagle last year, the company has become the analyst favorite in teen retail, with earnings per share up a stunning 37 percent from a year earlier. Meanwhile, Abercrombie & Fitch is just stabilizing and Aeropostale is struggling. The reason American Eagle is doing so well is because it's doing one thing better than anyone else in the business, according to Dorothy Lakner, an analyst at Caris & Co. It comes down to merchandise assortment.

Urban Outfitters Drops F-Bombs in Christmas Catalog
December 4, 2012

The youth-centric retailer Urban Outfitters is hawking its Christmas merchandise along with some nasty language. The company is pushing much more than knits and tees on the pages of its Christmas catalog, which contains a "Merry Christmas B****es" mug and wrapping paper, and an "It was all F***ing awesome" picture book.

Victoria's Secret's Sexy Native American Outfit Draws Criticism
November 14, 2012

Victoria's Secret's runway show doesn't air until Dec. 4, but one image from the show won't make the final cut: Karlie Kloss draped in a feathered headdress and turquoise. The look struck a sour chord with the U.S.’ indigenous communities. That's hardly a surprise considering this kind of thing has been done before and it rarely goes well. Let's count the most recent ways: (1) Last year's Urban Outfitters Navajo Hipster panties controversy (2) Last month's Gap "Manifest Destiny" fiasco (3) Victoria's Secret's sexy little geisha kerfuffle from two months ago and (4) America's Top Model making Native American Mariah Watchman dress like Pocahontas for a photo shoot.

Williams-Sonoma Announces Launch of New Lifestyle Brand, Mark and Graham
November 8, 2012

Williams-Sonoma, the North America-based retailer that specializes in high-quality products for the home, today announced that it's launched its newest direct-to-customer brand, Mark and Graham, specializing in personalized gifts and accessories. As the newest brand to join the Williams-Sonoma portfolio, Mark and Graham will offer colorful and timeless products personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website.

Ralph Lauren to Shutter Rugby Label
November 6, 2012

This February, Ralph Lauren will shutter its sporty tween label, Rugby — best known for its preppy-chic take on boarding school garb — eight years after the brand's launch. All stand-alone stores are slated to close their doors later this winter, as well as the brand's e-commerce shop, Rugby.com.