Merchandising
Plenty of consumers were talking about PacSun on Memorial Day, but not because of the clothing store's big sales. Angry consumers are commenting on the retailer's Facebook page and calling in complaints to the company because of one T-shirt for sale that features a "disrespectful" upside-down American flag.
Speakers share best practices to take your retail business international from e-commerce professionals and retailers who’ve done it.
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LD Product, an online retailer of ink and toner cartridges, needed help growing awareness and sales of its office supply products, a new category for the company.
Apple's method of releasing products like the iPhone is straightforward: On the day of release, you buy the phone at a retail store or it's delivered if you ordered online. The process is a lot less clear for the Apple Watch. Apple first said in March that the Watch will be available starting April 24. Yet the company was vague about whether that meant the device, which starts at $350, would be as obtainable as iPhones have been on their first day in stores. Apple instead said the gadget would be available online or by reservation in retail stores.
Over the weekend, MacRumors reader Andrew Turko sent an email to Apple CEO Tim Cook sharing his thoughts on the launch of the Apple Watch and its limitation to online orders only, and he received a response from Apple's executive team that sheds some light on Apple's concern over its launch plans and the potential for Apple Watch devices to ship out ahead of their prospective shipping dates.
Victoria's Secret is getting into fast fashion. The lingerie brand told analysts it is working on speeding up its design and restocking processes. "Basically almost all of our panties today are on some kind of speed program," CEO Sharen Turney said in a conference call. "And those speed programs allow us to read the business on a Monday and be back in stock in the stores within 15 to 25 days." The brand is also working to trim the time between when products are designed and when they hit stores.
It's a big market opportunity with growing sales potential, but retailers can't seem to figure it out. The plus-size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5 percent from the year prior, according to market research firm The NPD Group. But that figure likely under-represents the true opportunity of the demographic given that the average American woman is a size 14, according to the Centers for Disease Control and Prevention.