Merchandising

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.

The past year has seen many changes at Kate Spade New York. In January, the label shuttered its casual, less expensive Kate Spade Saturday line and focused more of its efforts on expansion into home, baby and fitness products. Now, using the insight learned from its Saturday venture, WWD reports that the company is launching…

J.C. Penney has created a new fast-fashion brand to attract customers who swear by the Forever 21s and H&Ms of the world. Belle + Sky is a new women’s contemporary brand that Penney added online and, this month, to 100 stores. Penney CEO Marvin Ellison talked about private-label brands during a Goldman Sachs conference Wednesday in New…

Hasbro, Toys ‘R’ Us, and Lego are among the companies cashing in on The Force Awakens craze. When the original Star Wars hit theaters in 1977, unprecedented demand for action figures tied to the blockbuster movie caught toy maker Kenner Products off guard, and it was forced to sell IOUs to the brand’s earliest fanatics.…

As Racked reported yesterday, Lululemon just completely overhauled the way customers shop for leggings. Shoppers can now narrow down their leggings options based on "engineered sensation" or how they want their athletic pants to make them feel. Your options are Tight Sensation, Hugged Sensation, Held-In Sensation, Naked Sensation, and Relaxed Sensation. Lululemon's bottoms feature fancy,…

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

Merchandising in online retail is a whole new ball game compared to the in-store reality that most shoppers are used to. Luckily, there are a few distinct benefits to implementing an effective merchandising strategy online. One is the ease of personalization. Many shoppers want a personalized experience; the following tips will help retailers provide that,…

With its sales still slumping, J.Crew is going back to basics. After the company reported its latest financial figures on Thursday afternoon, a subpar performance marked by a 13 percent drop in J.Crew's sales during the second quarter of the year, CEO Mickey Drexler laid out some of the brand's plans for the near term, including…

The largest chain of specialty Halloween stores in the country is facing public outcry after announcing it would be carrying a Caitlyn Jenner costume for this year’s holiday. Advocates for transgender rights and everyday shoppers alike are calling on seasonal retailer Spirit Halloween to rethink its decision to sell a costume in Jenner’s likeness.  

Wal-Mart said on Wednesday that it would no longer sell high-powered rifles in its stores in the United States. The decision followed years of public pressure on the retailer to stop selling some of the most lethal weapons associated with many of the nation’s mass shootings. The move predated the fatal shootings of two TV journalists…