Merchandising

A personalized shopping experience is no longer an expectation of consumers, but a demand. As more consumers move online to shop, brands are being forced to offer the same level of service and experience online as they do in-store. With this shift, new companies have popped up to help online retailers replicate the in-store shopping…

By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.

Struggling discount department store Kmart will begin selling merchandise from bankrupt retailers, liquidations and "other opportunistic situations," the company said Wednesday. "The path to making Kmart great again starts with sourcing truly brag-worthy deals," Kmart President Alasdair James said in a statement. "Just as when we brought back Bluelight Specials last year, we continue to find…

Following the successful pilot last autumn of a new private label fast-fashion brand targeting millennials, J.C. Penney now plans to roll out the Belle + Sky line across 500 stores from the end of this week.

Last fall, Target Corp. took its first baby steps toward a more gender-neutral store when it took down the “boys” and “girls” signs in its toy and kids’ bedding aisles. Now, the Minneapolis-based retailer is taking it further with a new kids’ home décor line that blurs the lines between what's for girls and what's for…

Kroger is shaking up the way it shelves alcohol, and the booze industry isn’t happy about it. The major grocery store chain plans to hire a private distributor to oversee how it distributes shelf space to alcohol brands, according to The Wall Street Journal. That distributer, Southern Wine & Spirits, would unseat big producers like Anheuser-Busch…

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There are some things that anyone who lived during the 1990s did — whether they care to admit it or not. We all learned the Macarena, everyone got a Rachel haircut and telling another human being to talk to the hand in no way sounded ridiculous to anyone. And rolled into the pantheon of quintessentially…

Specialty clothing retailer Gap Inc is to launch a girl's clothing line under its Athleta brand in a bid to capitalize on growth in the U.S. women's active wear category. The Athleta Girl clothing line will include both performance and lifestyle apparel, launching online and in select stores this summer.

J.C. Penney is targeting millennials who are entering the real estate market with the relaunch of its appliance business. The retailer announced Tuesday that it will introduce laundry and kitchen appliances to 22 pilot stores in San Diego, Tampa and San Antonio starting Feb. 1. The move is one of several the company is planning to…