Merchandising
May 10, 2016 at 2:03 pm
The job of in-store merchandisers is evolving, thanks to technology. The process of arranging products in-store for optimal sellthrough used to be manual and time consuming, consisting of a store staffer taking a photo of a display, attaching it to an email and then waiting for feedback from headquarters on how to modify the display…
April 22, 2016 at 10:57 am
Gap Inc. is pulling T-shirts displaying the names of two indie rock bands from store shelves after the musicians accused the retailer of selling the items without their permission. The two groups, Cold War Kids and The Shins, discovered the items last month and notified fans that the apparel chain wasn’t authorized to sell the shirts.…
April 21, 2016 at 1:13 pm
This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
April 18, 2016 at 11:32 am
It's been a year since Target's collaboration with Lilly Pulitzer broke the internet and immediately sold out in stores. Yesterday, the retailer's line with Finnish design house Marimekko hit stores, and early signs show the collection of graphic beach accessories and dinnerware won't cause as much pandemonium.
March 28, 2016 at 12:15 pm
Have you ever searched for a product on Amazon.com and seen a result like this? As a marketer trying to increase sales on Amazon, this is incredibly frustrating. When one product is split into multiple listings, it harms sales, confuses customers, dilutes reviews, and decreases visibility in organic search rankings. This article tells you how…
March 28, 2016 at 11:49 am
Everyone loves a comeback story, but they're notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done — just look at Coach and Ray-Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how…
March 25, 2016 at 9:34 am
Alongside stacks of 50-pound bags of Producer’s Pride Hog Grower pig food and sunshine yellow CountyLine Heavy-Duty Super Spear hay handlers, Steve Barbarick, Tractor Supply Co.’s chief merchant, is rummaging through a bin of weighty grade-5 hexagonal head bolts, the kind commonly used to fasten structural steel. Sure, you could buy similar bolts at Lowe’s…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 18, 2016 at 10:42 am
If you’re in the e-commerce business, you’re more than familiar with some of the headaches that come along with running an online store. From web design and maintenance to social media outreach and the constant struggle to keep up with rapidly changing technology, being an online retailer can sometimes feel like running on a nonstop…
March 17, 2016 at 11:00 am
Luxury retailer Neiman Marcus — stung by its first holiday sales decline since the Great Recession — is spreading the pain. Drowning in designer duds and accessories that it didn’t sell during the crucial shopping season, the department store chain, which also owns Bergdorf Goodman, has asked its vendors to take back merchandise or risk not…
