Merchandising

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

It's been a year since Target's collaboration with Lilly Pulitzer broke the internet and immediately sold out in stores. Yesterday, the retailer's line with Finnish design house Marimekko hit stores, and early signs show the collection of graphic beach accessories and dinnerware won't cause as much pandemonium.

Have you ever searched for a product on Amazon.com and seen a result like this? As a marketer trying to increase sales on Amazon, this is incredibly frustrating. When one product is split into multiple listings, it harms sales, confuses customers, dilutes reviews, and decreases visibility in organic search rankings. This article tells you how…

Everyone loves a comeback story, but they're notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done — just look at Coach and Ray-Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how…

Alongside stacks of 50-pound bags of Producer’s Pride Hog Grower pig food and sunshine yellow CountyLine Heavy-Duty Super Spear hay handlers, Steve Barbarick, Tractor Supply Co.’s chief merchant, is rummaging through a bin of weighty grade-5 hexagonal head bolts, the kind commonly used to fasten structural steel. Sure, you could buy similar bolts at Lowe’s…

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

If you’re in the e-commerce business, you’re more than familiar with some of the headaches that come along with running an online store. From web design and maintenance to social media outreach and the constant struggle to keep up with rapidly changing technology, being an online retailer can sometimes feel like running on a nonstop…

Luxury retailer Neiman Marcus — stung by its first holiday sales decline since the Great Recession — is spreading the pain. Drowning in designer duds and accessories that it didn’t sell during the crucial shopping season, the department store chain, which also owns Bergdorf Goodman, has asked its vendors to take back merchandise or risk not…

By now the retail tango is becoming more familiar and haunting: burgeoning technology; greater transparency; changing competitive arenas; increased competition; multiconnected consumers; among other things. Most important, it seems, is the consumer — i.e., giving the consumer what they want, when they want it, how they want it, and where they want it. To do…

Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.