Merchandising

Site Personalization Providing Sweet Results for Godiva
March 2, 2017 at 11:30 am

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…

Avoid the 3 Online Traps That Kill CPG Sales
February 28, 2017 at 7:59 pm

Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks…

Sears, Kmart Join Other Retailers Dropping Trump-Branded Items
February 13, 2017 at 11:46 am

Sears Holdings, the company that owns retail chains Sears and Kmart, reportedly said this weekend that it would remove 31 Trump-branded items from its website. The move makes Sears the latest retailer to ditch products bearing the Trump name. In the past week or so, Nordstrom, Neiman Marcus and Belk stopped selling Ivanka Trump's branded…

Nordstrom Drops Ivanka Trump Brand From its Stores
February 3, 2017 at 10:35 am

Nordstrom said on Thursday that it had decided to put the brakes on its relationship with Ivanka Trump and removed her brand from a list on its site. “We’ve said all along we make buying decisions based on performance,” Nordstrom said in a statement. “In this case, based on the brand’s performance, we’ve decided not…

Abercrombie & Fitch Promotes Chief Merchandiser to CEO
February 2, 2017 at 10:52 am

Abercrombie & Fitch announced that Fran Horowitz, its merchandising head, is now the company’s chief executive. Horowitz replaces Michael Jeffries, who stepped down in 2014 after over two decades as CEO of the teen apparel retailer. Abercrombie halted its search for a new CEO in 2015 as a team led by executive chairman Arthur Martinez…

New Data on How Brands and Retailers Are Tackling Distributed Commerce
February 1, 2017 at 5:35 pm

Abercrombie & Fitch announced that Fran Horowitz, its merchandising head, is now the company’s chief executive. Horowitz replaces Michael Jeffries, who stepped down in 2014 after over two decades as CEO of the teen apparel retailer. Abercrombie halted its search for a new CEO in 2015 as a team led by executive chairman Arthur Martinez […]

Stein Mart Names New President
February 1, 2017 at 3:43 pm

Stein Mart, Inc. announced this week the appointment of MaryAnne Morin as president of the company, with responsibility over merchandising and marketing. In addition to merchandising and marketing, Morin will be responsible for Stein Mart's planning, advertising and e-commerce organizations when she assumes her new position on Feb. 6. She has extensive merchandising experience, most…

Things Remembered's CEO on Innovation, Testing
January 18, 2017 at 12:24 pm

In episode 69 of Total Retail Talks, recorded at this week's National Retail Federation Big Show in New York City, Total Retail's Executive Editor Joe Keenan interviews Lisa Gavales, president and CEO of Things Remembered. Gavales discusses what innovation means for the personalized gifts retailer, how testing influences Things Remembered's product selection — both in-store…

New Mobile Site Reason to Party for Shindigz
January 5, 2017 at 10:27 am

In episode 68 of Total Retail Talks, Bart Robinson, vice president of product management for Shindigz, a party supplies retailer, discusses how a relaunched and redesigned mobile site has helped the brand improve the shopping experience for its customers, ultimately resulting in more conversions. In addition, Robinson offers his thoughts on what retailers should be…