Merchandising

From Overwhelmed to Empowered: Unlocking Consumer Confidence With Product Content
January 31, 2024 at 12:20 pm

Picture this: You need a new pair of running shoes so you visit a website to do a little research. Your screen fills with page after page of options. Before long, it’s information overload and you’re paralyzed by choice. You end up clicking on a pair from a brand you recognize. But that logo alone…

How ThriftBooks is Using AI to Scale its Business
January 25, 2024 at 11:12 am

While at NRF 2024: Retail's Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Barbara Hagen, vice president of sales and marketing at ThriftBooks, an independent online used book seller, to discuss the company's use of artificial intelligence. Hagen provides a brief overview of the company and discusses its growth over its…

An Inside Look at a.k.a. Brands' Growth Strategy
January 22, 2024 at 2:05 pm

In episode 436 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ciarán Long, interim CEO and chief financial officer of a.k.a. Brands, a brand accelerator of next-generation fashion brands, including Princess Polly, Culture Kings, Petal + Pup, and MNML. Listen in as Long gives an overview of the company (0:40), discusses the a.k.a. Brands' portfolio's…

4 Growth Tactics Boot Barn Will Employ in 2024
January 16, 2024 at 4:03 pm

In a keynote presentation at the ICR Conference in Orlando, FL earlier this month, Jim Conroy, chief executive officer of Boot Barn, detailed four growth strategies the retailer is focused on in 2024. Boot Barn, the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories, is one of the fastest-growing companies in the…

How J.McLaughlin is Acting on its Biggest Opportunity: Customer Acquisition
January 15, 2024 at 5:07 pm

In episode 435 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mary Ellen Coyne, CEO, and Kevin McLaughlin, co-founder and creative director of J.McLaughlin, an American lifestyle brand. Listen in as Coyne and McLaughlin provide an overview of the J.McLaughlin brand (0:55), detail the origin of the company (1:55), and identify the customer behaviors they…

Half Price Books Leans Into Resale and Evolves With its Customers
January 8, 2024 at 2:12 pm

In episode 434 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Doyle Thomas, president of Half Price Books (HPB), a chain of new and used bookstores. Listen in as Doyle Thomas provides an overview of the HPB's business (0:50), discusses her career with the company (2:25), offers insight into how the resale book industry…

How JanSport is Authentically Aligning With Gen Z Consumers
January 1, 2024 at 11:28 am

In episode 433 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alex Reveles, vice president of global brand management at JanSport, a VF Corp backpack and bag brand. Listen in as Reveles discusses her role within JanSport (0:50), why the brand is targeting Gen Z consumers (1:45), and the shopping behaviors this demographic is exhibiting…

GoodwillFinds' CEO Discusses the Future of Resale E-Commerce
December 18, 2023 at 1:47 pm

In episode 432 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Kaness, CEO of GoodwillFinds, an online, curated selection of hundreds of thousands of unique items, showcasing a wide variety of secondhand clothing, books, home decor and more. Listen in as Kaness provides an overview of GoodwillFinds (0:55), discusses his professional background and what…

Preparing for 2024: Best Practices for Pivoting Omnichannel Strategies With Generative AI
December 5, 2023 at 3:36 pm

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

Generative AI: 3 Things Amazon Sellers Should Consider
November 28, 2023 at 11:03 am

Instacart‘s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, it…