Merchandising

Earlier this week, Francesca’s Holdings Corporation announced the departure of Laurie Hummel, executive vice president and chief merchandising officer, after less than two years on the job. Steve Lawrence, president and CEO of Francesca's, said during an earnings call, “We have a lot of talent in our merchandising team and are confident in their ability…

Last week during an earnings call, Wal-Mart’s executive team shared that the Bonobos and ModCloth brands will soon be sold on Jet.com but not inside brick-and-mortar Wal-Mart stores. “The Jet customer demographic — millennial, urban, higher income — aligns well with the demographics of ModCloth and Bonobos,” said Wal-Mart’s spokesman Randy Hargrove in an interview with Business…

For all the emphasis the e-commerce industry places on big data, the benefits of data are proportional to its quality. Think of it this way: big data is crude oil and rich data is refined fuel. Now let’s apply it to product data: when it’s unstructured, it’s useless, but once it’s organized and enriched, it…

Gucci has filed a lawsuit against Forever 21 for allegedly knocking off its trademark stripe webbing designs. The complaint was made in the U.S. District Court, Central District of California on Tuesday. The contents of the filing include a motion to dismiss Forever 21’s earlier complaint against a threat of trademark litigation from Gucci and…

Today’s consumers have nearly endless choices when it comes to shopping. In order to compete — and win — in this increasingly competitive marketplace, it’s critical for brands and retailers to provide consumers with the information they’re looking for when researching and purchasing products, including reviews, photos and videos submitted by others like them. There…

J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…

Wal-Mart Stores this week announced changes to its food and merchandising leadership teams as the company prepares for increased competition with grocery rivals. In a memo to the company, Charles Redfield, executive vice president for food at Wal-Mart U.S., said the mega retailer is positioning leaders throughout the company in new roles so it can…

Summer 2017 has brought many superhero-themed movies to theaters. From "Wonder Woman" to "Spider-Man: Homecoming," people have been flocking to the theaters to get in on the excitement. And yes, these franchises do make a lot of money from ticket sales, but that’s not where the money train ends. The global collectibles category is expected…

You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…

Despite the fact that summer is not yet half way over, many retailers are already rolling out full-blown back-to-school floor sets. In a world where timing is everything, is it really necessary at this point? The National Retail Federation (NRF) forecasts that consumers will collectively spend $83.6 billion on back-to-school items this year, more than…