Merchandising
Jet.com launched its private-label business, Uniquely J, as it continues its push to tap urban millennials and its corporate parent Wal-Mart fortifies its fight against Amazon.com. Uniquely J will offer a variety of goods, including toilet paper, coffee and laundry detergent. In keeping with its focus on "metro millennials," Jet has placed emphasis on items that areโฆ
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly atโฆ
Amazon.com is tapping some of the biggest athletic apparel suppliers in existence to enter into the private-label sportswear industry, according to a report in Bloomberg. Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohlโs, is making apparel for the Amazon line, a person with knowledge of the arrangement toldโฆ
Beauty retailer Sephora has promoted Mary Beth Laughton to executive vice president of U.S. omni retail. Previously, Laughton was senior vice president of digital. โMary Beth is a visionary and strategist with a deep understanding of how customers are evolving,โ said Calvin McDonald, chief executive officer and president of Sephora Americas. โDuring her time atโฆ
Matching the right product with the right customer requires creating and executing a tailored assortment in each location.
In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customersโ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.
Some suppliers to ToysโRโUs have scaled back shipments to the retailer as it struggles to refinance debt and avoid a potential bankruptcy filing, according to people with knowledge of the matter. The vendors are balking as ToysโRโUs continues talks with lenders over a new loan that would allow the retailer to stay open while it worksโฆ
Best Buy will no longer sell security software from Russian internet security company Kaspersky Lab after concerns that the company could be unduly influenced by the Russian government. This summer, the Moscow-based cybersecurity company has faced a series of allegations that it could be influenced by the Kremlin. Due to those concerns, Best Buy decided to stopโฆ
Kmartโs new apparel ad campaign is all about celebrating โ not marginalizing โ โplus sizedโ women, while putting that full-figure label to rest for good. Kmartโs new "I Canโ ad push fetes women of all shapes and sizes and marks the expansion of its signature brands (e.g., Joe Boxer, Basic Editions, Jaclyn Smith) to larger sizesโฆ
Retailers are facing a tough combination of several major market forces: accelerated pace of innovation including digitization, increased competition, and more empowered customers. To grow โ and to beat competition โ itโs more important than ever that retailers offer customers the right products, in the right place at the right time. Fortunately, retailers can focusโฆ