Merchandising
November 17, 2017 at 11:09 am
Over the past year, countless brands have hopped on the influencer marketing bandwagon, leveraging the loyal followings of influencers and their content creation skills to tactfully promote a brand’s products or services. As their value to marketing teams increases, many influencers are becoming self-aware of just how much their dedicated follower bases and keen understanding…
November 6, 2017 at 10:51 am
J.C. Penney announced last week that it has eliminated the position of chief merchant. The move was made to streamline decision making and promote greater agility within its merchandise buying teams. John Tighe, current chief merchant, will be leaving the company to pursue other opportunities and will not be replaced. All senior merchandising executives will…
November 2, 2017 at 12:43 pm
Wal-Mart is throwing 20,000 parties in its stores across the country in an attempt to attract more holiday shoppers. According to a company press release, the parties will take place on Nov. 4, Dec. 2 and Dec. 16, and will include 165,000 in-store toy demos, visits from Santa and other activities. The Nov. 4 party will…
October 27, 2017 at 1:21 pm
In a session this week at the Teradata Partners Conference in Anaheim, Calif., Stephen Brobst, chief technology officer of Teradata, and Heidi Daniels, director, analytics and visualization technologies, Wal-Mart, discussed how the retail chain is using visualization to turn data into action. Brobst kicked off the discussion by stressing the importance of making data visual…
October 25, 2017 at 12:53 pm
Hudson’s Bay Co. (HBC) said yesterday that it's selling its Lord & Taylor flagship store on Fifth Avenue in New York City for $850 million to WeWork Companies, a provider of shared workspace, community and services for entrepreneurs, freelancers, startups and small businesses. HBC is getting an equity investment of $500 million from Rhone Capital,…
October 24, 2017 at 12:15 pm
Jet.com launched its private-label business, Uniquely J, as it continues its push to tap urban millennials and its corporate parent Wal-Mart fortifies its fight against Amazon.com. Uniquely J will offer a variety of goods, including toilet paper, coffee and laundry detergent. In keeping with its focus on "metro millennials," Jet has placed emphasis on items that are…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
October 16, 2017 at 10:32 am
Amazon.com is tapping some of the biggest athletic apparel suppliers in existence to enter into the private-label sportswear industry, according to a report in Bloomberg. Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohl’s, is making apparel for the Amazon line, a person with knowledge of the arrangement told…
October 11, 2017 at 2:13 pm
Beauty retailer Sephora has promoted Mary Beth Laughton to executive vice president of U.S. omni retail. Previously, Laughton was senior vice president of digital. “Mary Beth is a visionary and strategist with a deep understanding of how customers are evolving,” said Calvin McDonald, chief executive officer and president of Sephora Americas. “During her time at…
October 5, 2017 at 2:15 pm
Matching the right product with the right customer requires creating and executing a tailored assortment in each location.
