Merchandising

How 7 NBA Teams Optimized Retail Sales of Their ‘City Edition’ Jerseys
February 1, 2019 at 11:58 am

Seven National Basketball Association (NBA) teams recently partnered with Rank + Rally, a company that has curated on-site pop-up fan experience shops and custom retail strategies for professional sports league teams, for the release of their City Edition jerseys. In this interview with Catherine Cronin, president of Rank + Rally, she discusses the the company's…

Help Your Product Stand Out Among the Crowd
February 1, 2019 at 10:00 am

It's not easy to stand out from the crowd. This is especially true in today’s retail environment. If you're selling a product that goes on the shelves of a store you do not own, how well that product stands out from the crowd will oftentimes determine how well it sells. Each time a person walks…

Walmart Partners With Fanatics to Sell Sports Merchandise on its Site
January 30, 2019 at 11:53 am

Walmart has partnered with sports apparel marketplace Fanatics to sell NFL jerseys, NBA T-shirts and other sports-related merchandise on Walmart.com. The long-term partnership will make thousands of items from Fanatics available on Walmart.com, including merchandise from brands like Nike and New Era. That includes licensed apparel, jerseys, hats and tailgating goods. Fanatics will now be the exclusive…

Lowe's to Hire 65,000 New Employees in 2019
January 7, 2019 at 1:39 pm

Lowe's said last week that it plans to hire more than 65,000 associates this year to improve customer service and product availability. Roles are focused on enhancing customer service and include seasonal associate, merchandising support, store leadership and technology careers. According to a press release from the company, Lowe's hiring investments include: More than 50,000 seasonal…

J.Crew Discontinues Budget Line, Amazon Deal in Question
November 30, 2018 at 1:01 pm

J.Crew will discontinue its budget clothing line Mercantile a little less than three months after the company announced it was opening a dedicated storefront for the brand on Amazon.com. A spokesperson for J. Crew confirmed the decision to CNBC. The company informed employees of the news in an internal memo Thursday, which was seen by The…

BARK Looks to Brick-and-Mortar for Future Growth
November 26, 2018 at 12:02 pm

In episode 173 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand's push into physical retail. Specifically, Sargente addresses BARK's wholesale…

Private Label as a Growth Strategy
November 16, 2018 at 10:49 am

Private label continues to be a winning growth strategy for retailers. Per Nielsen, private-label brands in the U.S. grew three times faster than national brands towards the end of 2017. Treehouse Foods, a leading private-label manufacturer, has doubled its revenues from $3 billion to over $6 billion in just four years. Amazon.com's private-label business is…