Merchandising
DSG, a DICK'S Sporting Goods' exclusive brand that provides performance clothing and gear for the entire family, and the Women's National Basketball Association (WNBA) announced the launch of their girls' apparel collection earlier this month. As the official sporting goods retail partner of the WNBA, DICK'S Sporting Goods is continuing its commitment to promote women's…
In episode 453 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristy Westrup, chief merchandising officer of IPSY, the beauty industry's most powerful marketing platform and the world's largest beauty membership. Listen in as Westrup provides an overview of the company (0:55), discusses her role at IPSY and professional background (2:05), explains how it is…
Under Armour announced a broad restructuring plan on Thursday as it said sales in its largest market, North America, plunged 10 percent and predicted the trend will get worse throughout its current fiscal year. The athletic apparel retailer also saw profits sink by more than 96 percent during its fiscal fourth quarter, compared with the…
Target has announced its plans for this summer's 2024 Pride Month, despite backlash it experienced during 2023 Pride season. At the time, people destroyed signage and merchandise and confronted store workers. As a result, Target pulled items from its Pride Collection off shelves that had been at the center of the most significant confrontational behavior. This,…
Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become…
Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science.…
Since Amazon Echo’s 2014 launch, conversational commerce has been a hot topic of conversation in retail (pun intended). The biggest question: How can conversational commerce improve shopping experiences? For the last decade, the answer seemed to be it doesn’t. Consumers struggled to leverage these tools to shop, unless they were reordering a previous purchase. Conversational…
Target Corp. announced it has launched a new private label product line for price-conscious consumers called dealworthy. The assortment of 400 everyday basics will include apparel and accessories, essentials and beauty, as well as electronics and home items. Items will start at less than $1 and with most under $10, the prices are designed to…
On Tuesday, Tiger Woods announced a partnership with TaylorMade Golf to create a new lifestyle brand, Sun Day Red. According to the brand's website, the line "promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion." Sun Day Red will be a completely stand-alone brand with a dedicated team of…
In episode 439 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alissa Ahlman, chief merchandising officer, home segment at Franchise Group, Inc., a world-class franchising platform for a diverse collection of market-leading and emerging brands, including American Freight, a retail furniture chain. Listen in as Ahlman provides an overview of both companies (0:45), how the…