Merchandising

How Retailers Can Get the Most From Their POS Data
September 7, 2020 at 8:45 pm

It’s been a tough year for the retail industry. Even before the devastating impact of a shutdown economy due to COVID-19, the whispers of an "apocalypse" were rampant with many retailers, and wholesalers in particular, feeling the effects of Amazon.com, direct-to-consumer (D-to-C) growth, and the shrinking mall on their bottom line. In the current environment,…

Ulta Beauty's Chief Merchant on Delivering Transparency With the Conscious Beauty Initiative
July 22, 2020 at 1:39 pm

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Monica Arnaudo, chief merchandising officer at Ulta Beauty, the largest U.S. cosmetics, fragrance, skincare and beauty gifts retailer. Listen in as Arnaudo discusses the launch of the Conscious Beauty initiative, and what the program means for Ulta and its customers.

Back-to-School Spending Could Hit Record Level as Parents Buy Tech for Home Schooling
July 16, 2020 at 6:22 pm

Spending is predicted to hit a record this back-to-school season, as parents stock up on expensive technology like laptops, tablets and headphones, according to a National Retail Federation (NRF) survey. Parents of kids in elementary through high school plan to spend an average $789.49 per family, topping a previous record of $696.70. The NRF polled 7,481…

Handling the Fallout From the Retailer Returns Freeze
July 13, 2020 at 5:35 pm

With countrywide COVID-19 guidelines in place, online retail has grown faster than expected. Data from North American retailers shows that online purchasing was up an average of 56 percent over the same period in 2019. Some have even seen a 300 percent increase during the pandemic. The sharp rise in online shopping is bound to lead…

I'm Excited to Be Speaking at the CommerceNext Virtual Summit!
July 12, 2020 at 10:57 am

I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29! Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands…

How Merchandisers Can Quickly React to Market-Changing Trends
July 1, 2020 at 5:24 pm

Retail merchandisers are responsible for ensuring that the most relevant products are presented to shoppers at any given time. However, unexpected events further emphasize the need for merchandisers to quickly pivot as they deal with potential disruptions, out-of-stocks or an uptick in e-commerce purchasing. Any sudden change in shopping habits showcases the critical role merchandisers…

Gap, Kanye West Partner for 'Yeezy' Apparel Line
June 29, 2020 at 9:56 pm

Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…

4 E-Commerce Tactics to Create Agile Messaging
June 26, 2020 at 2:29 pm

E-commerce is having a moment. According to Adobe’s recently released Digital Economy Index, online grocery shopping grew by 110 percent in daily online sales in April, while​​ apparel increased by 34 percent, and online electronics sales increased by 58 percent. While e-commerce may be seeing Black Friday traffic levels during this time, there's no playbook for…

Use E-Commerce Data to Boost In-Store Sales as Retail Reopens
June 11, 2020 at 2:52 pm

Best-selling or trending products are often displayed on a retailer’s homepage. It’s time for retailers to take e-commerce sales data and improve in-store visual merchandising. After all, aren’t window displays essentially a retailer’s homepage come to life? Since the COVID-19 pandemic struck, apparel brands have seen casual and athleisure sales soar. Savvy apparel brands with…

AI to Track Customer Behavior and Predict Purchase Probability
May 29, 2020 at 1:39 pm

Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customers’ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value for…