Merchandising

The other day I purchased a hoodie from a direct-to-consumer brand that I like. “The softest hoodie ever” was how they hooked me, but post-checkout I found myself upsold to buying eye cream. How did they do it? Co-selling. And it’s going to transform every brand into a marketplace. Co-selling is on the rise, and…

Target announced that it plans to nearly triple the number of Disney shops inside its stores by the end of year in an effort to help drive foot traffic as the holiday season approaches. The national retailer, which has about 1,900 stores in the U.S., began opening Disney shops in select locations in 2019. With the…

Old Navy is getting rid of its plus-sized section and making sizes zero to 30 available online and in all stores, the retailer announced Wednesday. Starting Friday, the Gap Inc.-owned brand is launching "BODEQUALITY," with no price difference between sizes, in an effort to make the shopping experience more inclusive. “BODEQUALITY is not a one-time…

At the start of the COVID-19 pandemic, grocery store employees overnight became “frontline workers,” contending with everything from empty shelves caused by supply chain disruptions to enforcing purchase limits and in-store social distancing mandates. At this current stage in the crisis, with vaccination numbers increasing and stores returning mostly to business as usual, retailers are…

The 2021 back-to-school shopping season figures to be unique. After over a year of online/virtual school for most students, kids are looking to finally express themselves creatively through fashion. While younger students may not have the money to buy their own back-to-school items, they still play a major role in purchase decisions. According to Zulily's…

Bed Bath & Beyond and Casper Sleep last week announced a new national partnership that brings Casper's award-winning suite of sleep offerings to Bed Bath & Beyond customers through the Bed Bath & Beyond website and mobile app, and in select Bed Bath & Beyond stores. As part of the partnership, Casper will open its first, one-of-a-kind branded…

Lowe’s announced this year’s round of its small business competition on Wednesday, this time in collaboration with "Shark Tank’s" Daymond John. According to USA Today, the pair will be hosting a program called Making It … With Lowe’s, a competition awarding applicants with the best product pitches small business grants and opportunities to sell their products…

It’s widely known that 40 percent of new product launches fail. This data point has held true since the 1970s. But that was before the ascent of Amazon.com. Today, the online retail giant’s marketplace lists close to 350 million products. Competition is fierce and many brands can expect to fail. However, Amazon does offer new…

Apparel retail chain PacSun has launched PS Reserve, its debut resale initiative that it said will primarily focus on footwear but also include apparel, accessories and more. Through a PS Reserve landing page on the PacSun website, consumers can expect to see looks from brands including Jordan Brand, Yeezy, Supreme, Bape, Kaws and others. PacSun said…

In a session last week during the National Retail Federation's (NRF) inaugural Retail Converge event, Michelle Gass, CEO of Kohl's, discussed how a careful auditing of the department store's brand portfolio, including an upcoming launch with beauty leader Sephora, as well as the roll out of omnichannel services such as buy online, pick up in-store (BOPIS) and…