Merchandising

Macy's Hires Target Veteran to Spearhead Private Label Initiatives
March 14, 2022 at 6:45 pm

Macy’s, Inc. on Monday announced it has hired Emily Erusha-Hilleque, a private label veteran from Target, as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the company's private brands design organization, including apparel and home design teams, as well as drive the private brands strategy in partnership with Macy’s merchandising…

How Fable is Innovating Pet Products Through Thoughtful Design
March 14, 2022 at 5:59 pm

In episode 340 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremy Canade, co-founder and CEO of Fable, a leading direct-to-consumer (D-to-C) pet brand. Listen in as Canade discusses his professional background, the inspiration behind founding the company with his sister, and what makes Fable different from other pet brands in the market. He shares…

Data and Design: Predicting the Trends of Today
March 14, 2022 at 2:42 pm

One of the biggest challenges for any apparel retailer — or the design teams that are behind the products on its shelves — is staying in tune with the current trends so that it can provide the items and styles that their customers want. Without that knowledge of the market and trends dominating it, retailers…

Image is Everything: How Visuals Are Making (and Breaking) Online Retailers
March 10, 2022 at 12:06 pm

The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…

lululemon Enters Into the Footwear Market
March 8, 2022 at 7:43 pm

lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras, and deepening its rivalry with giants Nike and Adidas. The company’s first-ever running shoe for women, called Blissfeel, will be available to purchase starting March 22 in select markets across North America, Mainland China and the United Kingdom. The…

My Kingdom for Gatorade: Cross-Selling Exactly What Customers Want
March 1, 2022 at 12:45 pm

Imagine waking up in your Airbnb rental the morning after a good friend’s wedding. You didn’t hold back on the partying and immediately think, “I would give anything for some Advil and a Gatorade. And, I’d give my right arm if it was already here.” This is a common scenario. People want immediate access to…

Driving Shopper Conversion Through Data-Based Store Execution
February 22, 2022 at 11:31 am

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…

4 Ways CPG Brands Can Leverage Retail Data More Effectively in 2022
February 2, 2022 at 2:53 pm

In the retail and consumer packaged goods (CPG) world, insight is everything. With insights into shopper motivations and behaviors, brands and retailers can anticipate new consumer trends. With insight into store-level performance, brands can identify category leaders and emerging competitors. Insights into category and market dynamics can reveal potential for expansion or innovation. With all…

Wine Access' CEO on Meeting Demand Surges, Product Transparency and Subscriptions
January 24, 2022 at 5:18 pm

In episode 333 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Fisch, CEO and chief financial officer of Wine Access, a leading direct-to-consumer wine retailer best known for offering exclusive, carefully selected wines from around the world. Fisch discusses the Wine Access business and product offerings, his professional background that led him to join…

A Look Inside Stitch Fix's Evolution
January 18, 2022 at 10:11 pm

During a keynote session yesterday at the National Retail Federation (NRF) Big Show in New York City, Elizabeth Spaulding, CEO of Stitch Fix, discussed how the styling service for women, men and kid's is evolving from its "Fix" box business into a personalized online shopping destination. Spaulding was interviewed by Lauren Thomas, retail reporter at CNBC. The…