Merchandising

Adding an effective search function to your e-commerce website isn't a routine "check it off" task — it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to the…

In a session earlier this week at Shoptalk 2022 in Las Vegas, Sam's Club CEO Kath McLay detailed how the retailer is delivering better experiences for its members across both physical and digital channels. Sam's Club, the warehouse club owned by Walmart, has posted an impressive 27 percent growth in its e-commerce business over the…

Macy’s, Inc. on Monday announced it has hired Emily Erusha-Hilleque, a private label veteran from Target, as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the company's private brands design organization, including apparel and home design teams, as well as drive the private brands strategy in partnership with Macy’s merchandising…

In episode 340 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremy Canade, co-founder and CEO of Fable, a leading direct-to-consumer (D-to-C) pet brand. Listen in as Canade discusses his professional background, the inspiration behind founding the company with his sister, and what makes Fable different from other pet brands in the market. He shares…

One of the biggest challenges for any apparel retailer — or the design teams that are behind the products on its shelves — is staying in tune with the current trends so that it can provide the items and styles that their customers want. Without that knowledge of the market and trends dominating it, retailers…

The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…

lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras, and deepening its rivalry with giants Nike and Adidas. The company’s first-ever running shoe for women, called Blissfeel, will be available to purchase starting March 22 in select markets across North America, Mainland China and the United Kingdom. The…

Imagine waking up in your Airbnb rental the morning after a good friend’s wedding. You didn’t hold back on the partying and immediately think, “I would give anything for some Advil and a Gatorade. And, I’d give my right arm if it was already here.” This is a common scenario. People want immediate access to…

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…

In the retail and consumer packaged goods (CPG) world, insight is everything. With insights into shopper motivations and behaviors, brands and retailers can anticipate new consumer trends. With insight into store-level performance, brands can identify category leaders and emerging competitors. Insights into category and market dynamics can reveal potential for expansion or innovation. With all…