Merchandising

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Jon Blotner, president of commercial and operations at Wayfair, one of the world's largest home retailers. Blotner discusses the launch of the Wayfair Verified program, the process for identifying products as Wayfair Verified, and its…

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

On Wednesday, Target announced that it has struck a multiyear deal with Champion, the sportswear brand long associated with hoodies and sweatpants. Authentic Brands Group bought Champion from HanesBrand last year. Starting in August, Target will carry an exclusive line of more than 500 items from Champion in most stores and online, including apparel for adults…

High school graduations will be here sooner than you think, and seniors across America will turn their focus from academics and college admissions to coming up with a memorable senior prank that will create an enduring legacy for their class. Led by the class’s most creative mischief makers, the goal of these senior pranks is…

Nike has signed a new “long term” partnership with Kim Kardashian’s shapewear company SKIMS to launch a new line of activewear, reports CNBC. The new brand, dubbed NikeSKIMS, will include apparel, footwear and accessories. It will debut its initial collection this spring, with a global rollout planned for 2026. It's not yet clear what exactly…

As e-commerce solidifies its position as a critical revenue growth driver for brands, the transition from in-store strategies to effective online practices presents significant challenges. Organizations must re-evaluate how they operate to take a more omnichannel approach. Central to this transformation, and an underrated element of it, is category management. Traditionally, category management has focused…

For many retailers, profit margins are thin and getting thinner — a concern all organizations must weigh in 2025 with price pressures, potential tariffs, and an uncertain economic outlook posing new challenges. The U.S. grocery business, for example, is operating at its lowest profit margin (1.6 percent) since before the pandemic, according to FMI |…

On episode 470 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Heidi Hurst, head of product development and marketing at EVEREST, a new home organization and storage brand that elevates the potential of every room with stylish and customizable solutions. Listen in as Hurst describes the brand's product and its "beautility" vision to offer beauty…

As retail brands grow, they need a sound go-to-market strategy. Many lack in-house expertise to set marketing in motion and enlist an ad agency, which may recommend TV, radio or even print advertising. But when it’s time for the product to hit the store floor, that agency — and its expertise — is nowhere to…

E-commerce is predicted to be the primary driver of holiday retail sales this year, with the National Retail Federation (NRF) forecasting that shoppers will spend between $979.5 billion and $989 billion in November and December of 2024. As the holiday shopping season kicks off, retailers face increasing competition, pushing them to leverage every advantage to…