Marketplaces

3 Ways to Seize the Amazon Honeymoon Period and Launch a Winning Product
July 14, 2021 at 5:16 pm

Itโ€™s widely known that 40 percent of new product launches fail. This data point has held true since the 1970s. But that was before the ascent of Amazon.com. Today, the online retail giantโ€™s marketplace lists close to 350 million products. Competition is fierce and many brands can expect to fail. However, Amazon does offer newโ€ฆ

The Brands and Media Defining the Next Era of Retail
July 12, 2021 at 10:17 pm

We all know how much the effects of the COVID-19 pandemic have altered consumersโ€™ buying and shopping habits. As a result, brands have spent the past 16 months changing their business approaches, operations and delivery models to meet constantly shifting expectations. Retailers have had to first abandon and then reinvent their brick-and-mortar stores. Consumer goodsโ€ฆ

Building Sustainable B-to-C Retail Success in the Age of Amazon
July 12, 2021 at 9:56 pm

2020 was an incredibly successful year for Amazon.com. Home-based working and buying gave the e-commerce giant more market share and sales volume than ever, with sales up 44 percent, hitting $108.5 billion. Thatโ€™s equivalent wealth to that of a small nation. If Jeff Bezos was president of such a country, it would register as theโ€ฆ

Why Brands Need to Expand Their Marketplace Presence in a Post-COVID World
June 30, 2021 at 7:55 pm

The COVID-19 pandemic altered the future of retail in many ways. Ten years of projected e-commerce adoption was compressed into three short months, as the world shifted to online shopping amid regional and national lockdowns. As a result, online shopping increased by 44 percent, and consumers spent over $861 billion with U.S. merchants last year.โ€ฆ

Etsy Enters Latin American Market With Acquisition of Brazilian Marketplace Elo7
June 29, 2021 at 4:29 pm

Online crafts marketplace Etsy announced on Monday a $217 million deal to acquire Brazilian online marketplace Elo7, reports CNBC. Etsy CEO Josh Silverman is banking on Latin America to be a growth catalyst for the e-commerce company, calling Elo7 โ€œthe Etsy of Brazil.โ€ Similar to Etsy, Elo7 allows merchants to set up an online shop and sellโ€ฆ

Kanye West Sues Walmart for Selling Yeezy Knockoffs
June 28, 2021 at 7:22 pm

Rapper Kayne West filed a lawsuit against Walmart on June 24, alleging that the retailer is knocking off one of his latest shoe designs, Yeezy Foam Runners. According to documents obtained by TMZ, Westโ€™s team filed the lawsuit in Los Angeles County Superior Court, citing Californiaโ€™s Unfair Competition Law, which prohibits deceptive business practices. The lawsuit also claims that Walmartโ€ฆ

How Jane's Curated Marketplace of Small Businesses is Drawing Consumers
June 21, 2021 at 9:54 pm

In episode 303 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Taleeb Noormohamed, CEO of Jane, a boutique marketplace featuring the latest in women's fashion trends, accessories, home decor, children's clothing, and more. Noormohamed discusses Jane's curated online marketplace of small businesses, his professional background, and how the online retailer supports the small business community. Heโ€ฆ

How to Capitalize on the E-Commerce Boom With a Multi-Marketplace Strategy
May 20, 2021 at 1:53 pm

Marketplace sales are booming. According to Statista, 63 percent of consumers start their search on Amazon.com, 25 percent on other marketplaces, and only 21 percent on brandsโ€™ websites. Consumers trust and prefer marketplaces over brand websites for several reasons, including the availability of fast and free shipping, customer reviews, and easy product comparisons and returns.โ€ฆ

Team Magnus Utilizes Amazon to Build a Global Customer Base
May 10, 2021 at 1:10 pm

In episode 297 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristine Moody, founder and managing director of Team Magnus, the leading junior sports and outdoors brand focused on pre-teens. Listen in as Moody discusses the Team Magnus brand and its products, how and why the brand sells about 97 percent of its product on Amazon.com,โ€ฆ

3 Key Takeaways for Marketplaces in a Post-Pandemic World
May 5, 2021 at 12:49 pm

In the two decades since online shopping first emerged in the early 2000s, no year was more unpredictable than 2020. According to data from the U.S. Department of Commerce, total e-commerce sales for 2020 reached an estimated $791.7 billion, an increase of 32.4 percent from 2019. Especially notable is the growth of e-commerce in industriesโ€ฆ